Tragic Hero in Julius Caesar free essay sample

A tragic hero is the dominant character of a book or play, whose actions affect the overall outcome. The traits of a tragic hero include a fatal flaw and a tragic death. Brutus’s also had high status by being in the senate and has a fatal flaw of being gullible. Along with those characteristics, Brutus also makes bad choices and ends up having a tragic death brought on because of his choices. In Julius Caesar, Marcus Brutus’ character fulfills these attributes, and he should therefore be considered the tragic hero. Brutus exhibits his fatal characteristic from the beginning of the play when Cassius confronts him. Cassius explains to Brutus how Caesar will eventually have too much power and abuse it. He tells how Brutus can help the Roman Empire by participating in the elimination of Caesar. Cassius, however, has an ulterior motive and just wants to kill Caesar off for his own gain; he knows he can do this once he has Brutus agreeing with him. We will write a custom essay sample on Tragic Hero in Julius Caesar or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Trusting Cassius is was a bad decision and Brutus eventually goes through with his plan of assassinating Caesar. Even though he means well, Marcus Brutus betrays his friend for what he believes for the best interest of the common people. After he helps murder Caesar, Brutus feels extreme regret for what he did after he realizes Cassius was not a friend. All tragic heroes die as a result of their actions. Brutus’s actions paved the way towards his death. While on the battlefield he feels great regret and wishes he could repay Caesar for what he did. He only realizes this after an argument with Cassius, though. Standing there he decides to kill himself. Brutus’s characteristics fit those of a tragic hero. He made his mistakes for what he believed to be right and regretted them deeply. Antony commented on how he didn’t want the greed and political gain from the murder, but instead how he wanted the best for the citizens of Rome.

Free Essays on The Secret Diary Of Adrian Mole

The secret diary of Adrian mole aged 13 and  ¾ Content: 1. General information 2. my first impression 3. The story 4. reading experience 1. General information Just some facts about the book that may matter and could be interesting: Author Sue Townsend Title The secret diary of Adrian mole aged 13 3/4 Publisher Methuen-Mandarin Place of publication London Printing 5th Year of copyright 1982 Number of pages 187 2. My first impression I found the book in the local library, I decided to read it because my mother told me it was good, and the reviews describe it as hilarious and as a very funny not-to-be-missed book. I had high expectations of it because everyone I told about it said it was seriously worth reading it. After reading it, I did feel satisfied with my choice but though I liked the book, I don’t think it is hilarious nor screamingly funny. It was funny but I didn’t have to wipe my eyes so that I could go on reading. What I find very interesting about this novel is the perspective an almost 14 year old boy, who claims to be an intellectual and thinks he knows all about the world. When his mother falls in love with his neighbour, he writes every happening down very innocently but he does not draw the logical conclusion that his mother is cheating on his dad. He really often describes features of a situation but he doesn’t draw the mature conclusion which the reader does get. And when he finds out later what is really going on he also doesn’t feel stupid. He thinks he’s the big boy but the reader knows he isn’t. 3. The story The book is the diary of Adrian Mole, which he starts at 1 January. He makes some resolutions for the New Year. He’s mad at his mum because she doesn’t give him healthy food. In January his parents get ill and Adrian feels sorry for himself because he has to take care of his parents. The neighbou... Free Essays on The Secret Diary Of Adrian Mole Free Essays on The Secret Diary Of Adrian Mole The secret diary of Adrian mole aged 13 and  ¾ Content: 1. General information 2. my first impression 3. The story 4. reading experience 1. General information Just some facts about the book that may matter and could be interesting: Author Sue Townsend Title The secret diary of Adrian mole aged 13 3/4 Publisher Methuen-Mandarin Place of publication London Printing 5th Year of copyright 1982 Number of pages 187 2. My first impression I found the book in the local library, I decided to read it because my mother told me it was good, and the reviews describe it as hilarious and as a very funny not-to-be-missed book. I had high expectations of it because everyone I told about it said it was seriously worth reading it. After reading it, I did feel satisfied with my choice but though I liked the book, I don’t think it is hilarious nor screamingly funny. It was funny but I didn’t have to wipe my eyes so that I could go on reading. What I find very interesting about this novel is the perspective an almost 14 year old boy, who claims to be an intellectual and thinks he knows all about the world. When his mother falls in love with his neighbour, he writes every happening down very innocently but he does not draw the logical conclusion that his mother is cheating on his dad. He really often describes features of a situation but he doesn’t draw the mature conclusion which the reader does get. And when he finds out later what is really going on he also doesn’t feel stupid. He thinks he’s the big boy but the reader knows he isn’t. 3. The story The book is the diary of Adrian Mole, which he starts at 1 January. He makes some resolutions for the New Year. He’s mad at his mum because she doesn’t give him healthy food. In January his parents get ill and Adrian feels sorry for himself because he has to take care of his parents. The neighbou...

Human Resources in Business Essay Example | Topics and Well Written Essays - 1000 words

Human Resources in Business - Essay Example Tests are generally perceived as a fairer to the selection decisions, because they judge everyone on the same basis, rather than being based on exams and results taken years ago at university institutions. When a candidate has completed a psychometric test, had passed a solid behavioral interview and personality profile and has been through a role play presentation with the recruiter, the human resources have covered all basic ground they need in order to make a reasonable decision about who to offer the position. They are cost-beneficial in the long term, because are relatively cheap and easy to supervise, because the answered are not monitored by correct answers. However, providing feedback can be tedious sometimes, because it requires concentration and evaluation, which takes more time. Standardized tests can often be subjective, because different people view differently test questions. Interpreting the question depends to a greater degree on the cultural and educational background, on its family values and personal attitude. Also results in assessing candidates could be different depending on the evaluator. This is so, because when answering the test questions, the candidates might be affected by their current moods, or being under stress, so the standartization of the tests might not answays interpret the results in favour of the candidates. Respondents can intentionally project and portray themselves in a light very different if they had a face to face interview. Some of the people can respond to the questions in a way that is not genuine, implies self-promotion and deliberately leaves wrong impression to the recruiter. There is a certain risk involved for the candidates when they have to engage themselves in lengthy tests, before they have the opportunity to first discuss their role and job position with the recruiter. Overtiredness and loss of time, if the

Aura by Carlos Fuentes Essay Example | Topics and Well Written Essays - 500 words

Aura by Carlos Fuentes - Essay Example Seà ±ora Consuelo, the aged widow of General Llorente, for all her seemingly fragile physical appearance, succeeds in attracting the young protagonist, Felipe Motero into her web of dark world and darker beliefs. Shockingly enough, Aura is an accomplice much against Felipe’s fancy dreams of rescuing the beautiful girl from the clutches of the old witch. Felipe, being a historian himself, capable of coming to terms with the past, cannot but accept the reality of demolition of his machismo in the trappings of Consuelo and Aura. In a bizarre ending to the story, the reader finds him making love not to Aura as he is wont to, but to Consuelo, even as Felipe finds himself a convert to the black beliefs of the two ladies! One is reminded of a female spider eating its mate after lovemaking! house, in search of an assignment and encounters the old lady lying in her bed. The assignment of completing the memoirs of General Llorente and the pay that goes with it are alluring but the condition of residing in the house repels him until the wily old lady calls in her beautiful niece Aura. The entrapment is beginning and the young historian, staring into the very green eyes of Aura, accepts to stay. He has his dinner on the first night along with Aura, with Consuelo excusing herself on a pretext. In a way, he is journeying into himself, exploring uncharted territories, groping and fearful of pitfalls but allured by promises of pot of gold (aurum) at the end of rainbow! As Felipe starts working on the memoirs, one begins to glimpse the characterization of the aged Consuelo. She remained childless and was ravaged by age, in spite of her irrational beliefs in medicinal plants and strange devotional objects. Her kinky nature is also revealed in her childhood habit of torturing cats! She fantasizes herself in the form of her young and beautiful niece, Aura, who apparently shares some of the idiosyncrasies

The Influence of Classical Theorists on Contemporary Culture Assignment

The Influence of Classical Theorists on Contemporary Culture - Assignment Example The fast success of the movement garnered the support and sympathy of ordinary citizens to oppose the unfairness of the cuts and tax evasion tactics of the affluent. Lessons Learned from the Uncut Movement Aside from the glaring injustice of the tax restrictions on public spending, the significant and relevant models that can be seen in this phenomenal development in this example are the fundamental beliefs on economics and social change, class relations of capitalism and the theory of Hegemony. According to Antonio Gramsci, an Italian Marxist philosopher, hegemony is the permeation throughout society of an entire system of values, attitudes, beliefs, and morality that has the effect of supporting the status quo in power relations. Hegemony is an organizing principle diffused by the process of socialization into every area of daily life. To the extent that this prevailing consciousness is internalized by the population, it becomes part of what is normally known as common sense so tha t the philosophy, culture, and morality of the ruling elite appear as the natural order of things.  (Boggs  1976 p.39) This Uncut protest action is a classic example of the concepts of classical thinkers notably Karl Marx, Georg Wilhelm Freidrich Hegel and Gramsci regarding the basic beliefs mentioned earlier. Hegel aptly described the state in modern societies as the highest form of social reason. It represents the culmination of progress through history and the fact that the state is able to integrate self-interested members of civil society, who if left to themselves would be interested only in pursuing the personal goals of personal enrichment. (Callinicos, 2007 p.46) Karl Marx has a relevant discourse that elucidates the circumstances surrounding the reaction of the people towards the matter of reductions in public expenditures and tax avoidance by the moneyed sector. The economic basis of the social order must be seen as a complex totality made up of relationships between different elements engaged in production. â€Å"The totality of these relations of production constitutes the economic structure of society, the real foundation, on which arises a legal and political superstructure and to which correspond definite forms of social consciousness. The mode of production of material life conditions the general process of social, political and intellectual life. It is not the consciousness of men that determines their existence, but their social existence that determines their consciousness.† (Morrison, Marx, Weber and Durkheim, 2006, pp. 214-216)).

The Chocolate Market In India

The Chocolate Market In India This is a brief report regarding Cadburys organization covering all its segments in the market. It starts with an introduction about chocolate market in India followed by a brief about Cadburys establishment in India. It also gives a clear picture about all the brands of Cadbury India. This report also includes the PEST analysis, Porters 5 Forces Model and the SWOT analysis which shows an internal architecture of the working of the Cadburys business. It gives a brief detail about the issues that the company would face for starting a new store in Mumbai and its implementation respectively. 2. INTRODUCTION: 2.1. The chocolate market in India: In India chocolate consumption was very low in the early 90s but as the decade advanced the consumption drastically increased. The late 90s witnessed a good chocolate market condition. The chocolate market in India is dominated by two multinational companies Cadbury and Nestle. The national companies Amul and Campco are other candidates in this race. Cadbury holds more than 70% of the total share of the market. Nestle has emerged by holding almost 20% of the total share. Apart from chocolate segment, there is also a big confectionery segment which is flooded by companies like Parrys, Ravalgaon, Candico and Nutrine. All these are leading national players. The multinational companies like the Cadbury, Nestle and Perfetti are the new entrants in the sugar confectionery market. (Management paradise) There are several others which have a minor share in these two segments. According to statistics, the chocolate consumption in India is extremely low. If per capita consumption is considere d, it comes to only 160gms in the urban areas. This amount is very low compared to the developed countries where the per capita consumption is more than 8-10kg. Observing this fact it would not be appropriate to consider the rural areas of India as it will be extremely low. This low consumption is owing to the notion behind consuming chocolates. Indians eat chocolates as indulgence and not as snack food. The major target population is the children. India has witnessed a slow growth rate of about 10% pa from the 70s to the 80s. But as the century advanced the market stagnated. This was the time when Cadbury launched its product- Dairy Milk as an anytime product rather than an occasional luxury. All the advertisements of Dairy Milk paid a full attention to adults and not children. And this proved to be the major breakthrough for Cadbury as it tried to break the conventional ideas of the Indians about chocolate. One of the oldest products of Cadbury which is still going strong is the C adburys Five Star which was launched in the year 1968 in India. Cadburys Five Star is the most resistant chocolate to temperature and hence it is widely distributed all across the country. In early 90s, the Cocoa prices became high due to which the manufacturers were forced to raise their product prices. But as the new variety of chocolate was launched the wafer and the chocolate variety with the brand name Perk, the volume grew significantly. In the late 90s new players like Nestle also introduced these wafer chocolates with the name Kit Kat resulting into the growth of the market. (Management paradise) 2.2 Cadbury in India: Cadbury in India began its operations in the year 1948. After 60 years of existence, it has got five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai. There are 4 major segments under which the Cadbury operates Chocolate Confectionery, Milk Food Drinks, and Candy and Gum category. Cadbury has maintained its undisputed leadership in the chocolate confectionery segment enjoying over 70% of the total market share. Cadburys Dairy Milk is considered as the Gold Standard for chocolates in India. Cadbury India Ltd. is a subsidiary of the Cadbury Schweppes and employs over 2000 people across the country. Since 1965 Cadbury has pioneered the Cocoa cultivation in India in association with the Kerala Agricultural University. The research on Cocoa has resulted in numerous releases of clones and hybrids improving the cocoa yield. Cadbury has formed a separate Cocoa team which visits the farmers, conducts seminars and advises them on cocoa cultivation. Hardly surprising then that the Cocoa tree is called the Cadbury tree! Cadburys India Ltd has achieved great success due to its global and local management processes combined with unique customized business models. Along with these Cadburys has improvised their techniques of manufacturing leading to huge amount of cost savings. (Cadbury India) 2.3 Cadbury and premium segment in India: Currently Cadbury has various brands like Cadbury Dairy Milk, 5 Star, Perk, Eclairs and Celebrations. And now Cadbury India has launched a premium segment Cadbury Bournville Fine Dark Chocolate. With this move, the company aims to launch a new category of dark chocolates in India. Dark Chocolate is growing at a rate of 13% globally. But India is still at nascent stage. There is less than 25% awareness amongst the young age segment. Thus, its almost like a category creation with this launch. Since this is a new category, a lot of sampling will be required in terms of marketing. Besides traditional media campaign, there will be below-the-line activities. (Media newsline) The launch of Bournville Fine Dark Chocolate in India is timely, as it will cater to the evolving consumer preferences and serve as a treat for consumers looking for a moment of sheer indulgence. It contains 44% cocoa from the worlds finest Ghana beans and an ever so smooth texture, each little chunk is dark and undeniably good. The chocolate is available in four variants: rich cocoa, hazelnut, almond and raisin and nut and plans to target, 20-30 age bracket. Dark Chocolate acts as a mood-booster; by boosting serotonin and endorphin levels that generate the feel-good factor. This more than a perfect bar of dark chocolate turns the simple act of eating it into a form of art. It demands a certain ritual, where, in a way, each of its steps offers a tribute to every stage of your journey. Made from the finest ingredients, each individually presented Bournville Fine Dark Chocolate is an irresistible in-the-mouth delight specially created to savour the Indian palate. (Campaign India) 3. Situational: 3.1 PEST analysis of the Chocolate Segment in India: Growth and progress of a company depends upon multifarious factors which are known to have direct and apparent effects on the overall target and functioning of that company. For a gargantuan corporation like the Cadburys, it is very important to keep an eye out for the butterfly effects of the political, social, economical, technological and environmental factors. Any changes in the laws or regulations, especially concerning international trade and food labeling could greatly affect the chocolate industry. Awareness of the Food Safety Act will help the chocolate industry for sustaining in the ever growing market. The chocolate manufacturers need to make sure that none of the companies are breaking laws regarding production. For example, employing children or paying under minimum wage. Otherwise, scandals and lawsuits would greatly hurt their reputation. Inspite of the economy being relatively down at the moment, it is observed that the chocolate industry has not been affected much. A s a result it would support the launch of a new chocolate product or a new store. High consumer spending and low interest rates also encourage a new product. Confectionary market is growing at a very high rate and there are still many uncovered segments that require appropriate strategic approaches. Many people are trying to eat healthy and cut down on confectionary goods and soft drinks due to the current skinny is beautiful trend. Public opinion of chocolates is very high, so no major concerns are there to stop consumers from buying their products. Production is high due to advanced technologies and well equipped factories which enables high quality mass production. Medias such as the internet, television and the radio enable large amount of cheap advertisement. Internet is a good place to sell goods, even confectionary ones. Provides a new consumer group with access to Cadbury and allows even larger sales due to a larger overall consumer group. (Business studies) 3.2. Porters 5 Forces Model: Porters Five Force Analysis of Cadbury provides a deep insight into the various aspects which influence the companys structure and growth. The constant change in the market structure, shares and prices, due to the emergence of new chocolate manufacturers, demonstrates a threat for the existing chocolate and confectionery companies like the Perfetti, Parle, Ravalgaon, Nutrine Parrys, etc. But for a giant like Cadbury such threats are of no substantial value since it is such a big and reputed company. In fact Cadbury itself becomes an exceedingly bigger threat for the upcoming companies. Thus there is no question of rising competition and dispersion of the customers across all these new manufacturers. Therefore this factor does not significantly affect the total turnover of Cadbury. Recent reports of US chocolate major Hershey entering the Indian market is not worrying the company because a lot of home work in terms of knowing the Indian consumers, brand building and wide distribution network needs to be done by it. At the same time, the rivals should never be taken for granted as this is an evergreen sector with ample profit margins and with potential initial investments and appropriate market analysis any emerging company can spread its wings to become a huge success. (Myiris) Another threat which could possibly affect sales of the Cadbury is the threat of substitute products or services. Now, if the general eating habits of the consumers are taken into consideration, substitutes would definitely point out at the sweets dominantly omnipresent in the Indian market. Festive seasons witness a big sale in both sweets and chocolates. Advertising and a strong market analysis during such peak periods helps a company in making profits. It should be noticed that even cookies, carob confections, ice creams and the other bakery products like cakes and pastries present themselves as a good substitute for chocolates. In todays health conscious world fruits and other natural products are rising up to become a substitute for chocolates. (Good housekeeping) Another important force is the Bargaining power of supplier. It is the pressure that the suppliers can impose on sources for inputs that are needed in order to provide goods or services. Supplier bargaining power is likely to be high when, the market is dominated by a few large suppliers, the switching costs from one supplier to another are high, threat of forward integration by suppliers and the buying industry has low barriers to entry. Cadbury seeks high quality, great value and excellent service from all of its suppliers. Hence, it has formed an Ethical Sourcing Program which is a fundamental element in ensuring that the standards are met at every step in the supply chain. Also, Cadbury is developing a Supplier Diversity Program to enhance its supplier base and ensure that it reflects the markets they serve. Cadbury itself selects such suppliers who deliver the best overall value; value that consists of competitive pricing, technological foresight, customer service excellence an d the ongoing achievement of its supply chain and material standards. (C.S-supplier) Some what similar to the above would be another force which is Bargaining power of the buyers. Customers bargaining powers are likely to be high when they buy in large volumes, when they have knowledge about the production cost and most importantly when there are other potentially competitive companies selling the same type of product at reasonable costs. Cadbury faces tough challenge in this aspect as the customers are very well aware of all the above factors. Cadbury has thus designed the overall strategy to maintain its market dominance along with targeting the impulse buyers. (Hinduonnet) The most important force amongst all the Porters 5 forces is the Rivalry among existing firms. Cadbury currently faces tough competition from the international giants like the Nestle and Hersheys and national giants like the Amul and Campco. The company profit is inversely proportional to the intensity of rivalry. But it is observed that Cadbury has always welcomed strong competition (like that from Nestle from past 7-8 years). Cadbury believes that strong competition increases the market pie. This confidence is very well reflected from that fact that, despite Nestle launching its famous Kit Kat brand, Cadbury India has maintained its market share. 3.3. S.W.O.T Analysis: Based on the above introduction to Cadbury, the Porters Five Forces and PEST analysis a new SWOT analysis can be charted out. It is observed from the following analysis that Cadbury holds a bright future provided they fill in for the loop holes existing in their system. Cadbury being a reputed company has its brand name as one of its biggest strengths. It has been present for over 50 years even before competition could peep-in. Due to its presence for so many years people tend to associate chocolate with Cadbury. It is almost as if Cadbury is synonymous with generic category chocolate. Cadbury Schweppes is a very profitable organization, generating revenue in billions. The company recorded revenues of  £7,157 million during the fiscal year ended December 2005, an increase of 6.2% over 2004. Cadbury India Ltd is supported by its parent company, Cadbury Schweppes. A large range of products like chocolates, beverages, malted foods etc. are manufactured by Cadbury. These products are reasonably priced to suit different economic consumer categories. Celebrity endorsements have increased sales and also added glitter to the brand name. Cadbury India has the biggest market share at 60 per cent while Nestle is the second largest at 25 per cent. Amul holds the rest. In spite of innovation in the chocolate segment, their basic chocolate, Dairy Milk, still seems to remain the all time favorite of most people. The scenario of worms being found in Cadbury chocolates lead to a temporary decline in sales. Also Cadbury offers a limited variety of products as opposed to other leading competitive brands, e.g. Amul and Nestle that offer an array of products like biscuits, dairy products, etc. One of the major raw material i.e. Cocoa has to be imported leading to bunched imports and higher inventory. Also majority of markets in India are not Air conditioned and hence cannot store chocolates at least during hot summers, which limits the market access. As Cadbury has established i tself very well in the Indian market, it can now narrow down to some popular products and can bring down its own individual Cadburys store. It has capabilities to increase the range of products manufactured. The company can easily venture into new segments individually or jointly. Another very important opportunity that can be observed is the introduction of foreign products in India. The company can focus on targeting urban areas and developing sectors by working on availability and affordability. As observed in the Porters 5 forces, the company aims at bringing efficiency in logistics and distribution. This can very well be achieved by using information technology. Cadbury can also focus on gaining profits through chewing gum market in India. As Cadbury has already faced a worm scandal, its reputation has been put at stake by the competitors trying to exploit this situation. Also as earlier observed in Porters five forces, Cadbury faces a serious threat in the confectionery segmen t from companies like Amul, Nestle, etc. As Cadbury produces chocolates and a few related products, effective management of all the areas proves to be difficult at times. Trends of purchase may change with the ever-changing taste preference of consumers. Changing restrictions and rules from Government quality control boards may result in pressure on the production of the company cost increase. Also, Cadbury is exposed to rise in the cost of cocoa beans, dairy products and other vital ingredients. 4. Issues identification: After going through the important aspects of Cadburys, what issues I have come through are that Cadburys has a strong market position and is a major player in confectionary and chocolate industry. It serves in all segments like the chocolate confectionary, bars, candy, gums, milk food drinks and premium segment. Cadburys have a great brand name and it is well established from many years. Cadbury India has the biggest market share at 60 percent and it is expected to increase year by year. Also, due to its presence for so many years, people have started to associate chocolate with Cadbury which is a great advantage and achievement. They have a good rivalry with the existing companies and it doesnt bother much because of the goodwill created. As all these points shows how well established the company is in India, I think of recommending them to launch an individual Cadbury store where in all the products of different segments will be there in that store. And the brands which are not in India, I think of launching those brands with this store. There are already successful stores like Candies, Fantasie and Birdies in India and launching this would bring a tough competition in this new market sector. 5. Implementation: I believe that the stores should come up in Mumbai city because it is a metropolitan city and it is really a fine area to look out for potential customers. The stores should be located at places in Mumbai which are Chattrapati Shivaji Terminus, Bandra and Vashi. I think that these places are densely populated and the crowd is very happening. These places are also the hubs because many people from different cities prefer to go to these places for work, spending leisure time and to meet people. Chattrapati Terminus is located in South Mumbai. It is a market area; where millions of people go to and fro daily and therefore it would be easy to target the customers coming there for work and who stay there. It is also very close to Nariman point, Colaba and Marine drive and it would be easy to grab the attention of people coming from such extreme end of the city. Now about Bandra, it falls in the suburban side of Mumbai and it has a large multipurpose population. Bandra is also known for be ing the favourite shopping spot in the entire Mumbai. People go there for their daily work and also a huge amount of population resides there. So it is a nice place for the Cadbury store to flourish. Vashi is a huge market residential place as well as a commercial township in the city of Navi Mumbai. It is the prime locality in New Mumbai. The store must be located in any malls such as In-orbit, Centre one, Raghuleela or Palm Beach Galleria as many people visit these malls on a daily basis mainly for shopping and for fun. Bringing Cadburys store would serve as a competition for the retail stores such as Birdies and Croissant which are already in these malls. So these places come to my mind when I think about launching the store. 6. Conclusion: The Indian Chocolate Industry is a unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending. Understanding the consumer demands and maintaining the quality will be essential. Pricing is the key for Cadburys to make their product reach to every consumer houses. Right pricing will make or break the product Success. Theres also an immense scope for growth of chocolate industry in India, geographically as well as in the product offering. So I think that bringing a store would bring prosperity and increase the sales of Cadburys as a whole again resulting in the goodwill of the company.

Superstition in Huck Finn Essay examples -- essays research papers

Superstitious Times Some say that superstition is an impractical way of looking at life but the characters in Mark Twain’s, The Adventures of Huckleberry Finn beg to differ. Examples of superstition are abundant throughout the novel. Allowing characters in a novel to have superstitions makes their lives more realistic and the reading more enjoyable. Huck and Jim’s superstitions cause them grief, help them get through, and sometimes get them into trouble in their lengthy runaway journey. Although both of these characters tend to be quite rational, they quickly become irrational when anything remotely superstitious happens to them. Superstition plays a dual role: it shows that Huck and Jim are child-like in spite of their otherwise extremely mature characters. Second, it serves to foreshadow the plot at several key junctions. For example, spilling salt leads to Pa returning for Huck, and later Jim gets bitten by a rattlesnake after Huck touches a snakeskin with his hands. Superstitions let t he reader feel more connected with the characters in the novel and give the characters more of a human persona that makes the novel incredibly pleasurable. â€Å"Critics argue that superstition is not based on reason, but instead springs from religious feelings that are misdirected or unenlightened, which leads in some cases to rigor in religious opinions or practice, and in other cases to belief in extraordinary events or in charms, omens, and prognostications. Many superstitions can be prompted by misunderstandings of causality or statistics† (Haun). Superstitions take the place of reason, where no other explanation is possible. The explanation that is ultimately accepted is one that’s based on one’s own experiences and travels. In the first chapter, Huck sees a spider crawling up his shoulder, so he flicks it off into the flame of a candle. Before he could get it out, it was already shriveled up. Huck needed no one to tell him that it was a bad sign and would give him bad luck. This whole event scared Huck so he shook his clothes off, and turned in his tracks three times. He then tied a lock of his hair with a thread to keep the witches away. "You do that when you've lost a horseshoe that you've found, instead of nailing it up over the door, but I hadn't ever heard anybody say it was any way to keep of bad luck when you'd killed a spider"(5). This was all too much... ...de up my mind I wouldn’t ever take a-holt of a snake-skin again with my hands, now that I see what had come of it†(52). Eating the head of a poisonous snake to help cure you seems ridiculous because the snakes head is where the venom is, but a superstition is a superstition. Huck would never let Jim know that he had set the snake on Jim’s bed in the first place out of the growing respect Huck had for Jim. As the examples above have shown the characters in this novel rely on superstition to help them understand the world around them which would otherwise be inexplicable. Without these beliefs the characters would be lost in thought of the unknown and would be less able to function in the world. The superstitions that get them through life are not accepted by the established society and are consistent with their status as rebels. The absurdity of their belief system not only makes the characters more human, but also makes them more likeable and funny. In other words the superstition that plays throughout the novel serves multiple functions. It helps the characters negotiate their lives and allows the reader to thoroughly enjoy their adventures and relate to them in a realistic way.

Fast, Fat, and Naggy

Fast, Fat, and Naggy â€Å"McDonald’s operates more playgrounds than any other private entity in the U. S. It is responsible for the nation’s bestselling line of children’s clothing (McKids) and is one of the largest distributors of toys† (Schlosser 4). According to James McNeal, a marketer at Texas University, before the 1940’s, children were not even viewed as consumers, but as future consumers (10). After WWII, the baby boom occurred, and by 1950 the under-five population was 16,163,000 (McNeal 10). For the first time, children were on the marketing radar.Meanwhile, well-known franchises such as McDonald’s were at their early stages of development. Up until the exhaustively researched work of Eric Schlosser in Fast Food Nation, the extent to which fast food corporations market to children was widely unknown. His work and others’ show that while fast food is convenient, it uses deceptive marketing tactics to lure children, and is inc redibly unhealthy. The need for instant gratification, imbedded in our American culture, has paved the way for fast food corporations and their convenient style of food production.The McDonald’s brothers, who developed the Speedee Service System in 1948, made all this possible (Schlosser 19). This system began the industrialization of the food industry; which essentially gave birth to a new industry, fast food. Now one person grills the burgers, another person â€Å"dresses† them, and another prepares the milkshakes (20). This system rapidly increases the rate of food production. According to the McDonald’s corporation website, McDonald’s operates more than 30,000 restaurants world-wide and serves more than 47,000,000 people every single day. The key behind all this success is the American ideology of convenience.When people feel a craving for food, a uniformly made burger, fries, and drink will materialize in minutes. The concept of fast food is exceptio nal because it creates a quick way to produce a sit-down meal. One could argue that food is no longer an obstacle within the fast food industry, but simply a means to an end, which is ideal for those that don’t have the time to sit down and enjoy every meal. However, fast food is incredibly unhealthy and supports an industry full of corruption. It is bent on lowering production and labor costs in order to create a high profit margin.Due to the Speedee Service System, no job at McDonald’s requires any trained skill whatsoever (Schlosser 20). Therefore, the work force can be made up of young, unskilled teenagers as well as illegal immigrants that have a tenuous grasp on the English language. This in combination with a 90% annual turn-over rate, makes unionization almost impossible (160). While this is bad enough, what does it mean for our society when upcoming generations are being taught that McDonalds is a wonderland? Fast food corporations use highly deceptive tactics to market to children, setting them up to be lifelong customers of the fast food industry.After World War II, the economy was on its way back up again and parents started spending more money on their children (McNeal 10). This caught the attention of fast food corporations, who then began to direct a lot of their advertisements towards children. All fast food corporations developed child focused marketing schemes at some point, but the pivotal creation was the campaign of Ronald McDonald. Advertisements featuring Ronald McDonald began in 1963 often set in a fantasy world known as â€Å"McDonaldland. With the help of the Hamburglar, Grimace, Birdie the Early Bird, Mayor McCheese, and the Fry Kids, he would lead all sorts of adventures. In 1986, a commercial starring Ronald McDonald aired which advertised the McDonald’s beach bucket, free with a McDonald’s Happy Meal purchase. The advertisement begins with Ronald pulling a rope. The camera view widens and a hot air bal loon Happy Meal, with a personified burger, drink, and fries comes into view. The normally inanimate objects announce themselves and excitedly shout, â€Å"All regular size! † The scene cuts to some children playing on the beach.The boy, who has taken the position of king of the castle, gives one pail to each girl to his left. He then announces, â€Å"One for the King! † and the commercial cuts to the offer of the beach buckets. One interesting aspect of this commercial is that two-thirds of it is cartoon based, having a very similar look to regular animated shows at the time. According to the Raising Children Network, children up until age 4 have difficulty deciphering between regular scheduled programming and commercials. By creating Ronald McDonald and Friends, McDonald’s can air small television like advertisements that seem similar to the currently aired shows.Kids have a sense of trust for a character like Ronald McDonald. He is portrayed as a person that can do no wrong, that will always be altruistic, that lives to improve the lives of others. So when Ronald subtly tells kids to go eat at McDonalds, why wouldn’t they listen? Especially when yet another incentive is born: the Happy Meal toy. Another major issue with child focused advertising is the toys that kids can take away from Happy Meals. These toys are often campaigns surrounding popular culture amongst children. They often come with 6-8 different collectables, most of which are only available through the Happy Meal purchase.The ads and toys encourage kids to pester their parents for frequent trips to McDonald’s in order to obtain as many Happy Meal toys as possible, as they are only available for a limited time. An organization known as the CAI (Corporate Accountability International) recently filed a lawsuit against child focused marketing, specifically the happy meal toys at McDonald’s. In their argument, the CAI asks McDonalds to â€Å"retire [their] marketing promotions for food high in salt, fat, sugar, and calories to children, whatever form they take – from Ronald McDonald to toy giveaways. The issue surrounding Happy Meal toys is that it gives children another incentive to want fast food. Kids are immediately drawn in by the taste of fast food, the cartoon characters on TV appeal to a young child’s mind, and now children get toys with their meals too. For decades fast food corporations like McDonald’s have paired up with major companies like Disney to sell toys. Often times, critically acclaimed and popular movies amongst children like Shrek, will appear with Happy Meal purchases. So not only do they get toys, but their favorite toys. In fast food commercials that advertise to kids, they will often express a sense of urgency.Commercials will often say things like â€Å"for a limited time only† and â€Å"while supplies last. † According to Schlosser, this type of advertising appeals to the â€Å"pester power† in children (43). Now, when children bug their parents about eating fast food, they have more to say than, â€Å"I’m hungry. † However, the issue of how fast food corporations are selling to kids only exists because of what these corporations are selling to kids. The problem with child focused marketing by fast food corporations is that children are too young to understand the implications behind the advertisements.While these ads may seem harmless and innocent, they are actually marketing highly unhealthy products. Corporations dump millions of dollars into child advertising, a fund that Jim Skinner, CEO of McDonald’s. calls â€Å"an investment. † According to McDonald’s nutrition facts the average happy meal contains 1,100 calories. The CDC reports that the recommended caloric intake by children up until age 8 should be 1,000 calories. Even if a child only has fast food once a day, they still surpass their recommended caloric intake in this one meal alone.When this is combined with the other food a child consumes, their caloric intake is closer to 2,000 calories. This is the recommended number for an adult. Even though the food is unhealthy, children are drawn in by the taste. According to Shanthy A. Bowman, PhD, and member of the U. S. D. A, â€Å"The fats, sugar, and salt in fast food draw kids like a magnet, largely because they appeal to a child's ‘primordial tastes,’ this taste triggers more eating later in the day. And, because fast food doesn't contain much fiber, kids don't feel full afterward – so they eat more later. So not only do kids get too many calories from eating fast food, it teaches them to eat more at an early age. Kids do not get the required nutrition from fast food, so they must get it from other meals. The nutritional value of fast food is so unhealthy that it sets kids down the hard road of obesity at an increased rate every year. The 1950’s be gan the industrialization of food. Now burgers, chicken, fries, and buns are all frozen upon arrival. Coke and milk shakes begin as syrup (Schlosser 20). At Taco Bell, food is not prepared but assembled (20). One may be so inclined to ask how this affects the nutritional value of the food.According to the McDonald’s nutrition page the ten-piece chicken McNuggets at McDonald’s come with 480 calories and 900 mg of sodium. A food analyzer noted that the Chicken McNuggets are more fattening due to the fact that they were once cooked in 90% beef tallow, or beef fat. (140). Since federal investigations, the chicken McNuggets are now cooked in oil, and use beef flavoring instead (140). However, many corporations continue to use this method. The newly introduced Angus Bacon ;amp; Cheese contains a whopping 800 calories, 2070 Mg of Sodium, and 39 grams of fat (McDonald’s Nutrition Page).These foods are filled with empty calories, meaning they contain high amounts of sodi um and sugars, and a low percent of the daily value in vitamins. The poor nutritional value in these meals has increased obesity all over the United States. What is even more shocking is the statistic regarding children. According to the CDC, â€Å"The percentage of children aged 6-11 years in the United States who were obese increased from 7% in 1980 to 20% in 2008. † This 13% increase shows roughly a half percent increase per year, over a 28 period. Today the United States population is close to 350,000,000 people.By these statistics, another 2 million people will become obese within the year. The percentage regarding teenagers is just as shocking. The CDC reports, â€Å"The percentage of adolescents aged 12-19 years who were obese increased from 5% to 18% over the same period. † This number is a true testament to the efforts of fast food corporations. Not only is this increase staggering, but through the marketing to children throughout the 80’s and into the present day, the influence is clear. Fast food appears innocent and warm on TV, even in the eyes of adults. The prevailing advantage to fast food is its convenience.For the most part, that’s really all they want you to see. The sad fact of it all is that these corporations really don’t care. They don’t care that their products create obesity, that they deceptively lure children or that they impede the lives of immigrant workers, often ruining them over a number of years. As long as the money is flowing, or over-flowing that is, change will not occur. It is very easy to put all this blame on the corporations, however it is important to consider the role that we as a society play as well. McDonald’s and all other fast food corporations alike can only exist because we purchase their products.They may be evil, and money hungry, but Americans are still buying. And as long as that continues to happen, fast food as an industry will continue to grow.Works Cited S chlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print. McNeal, James U. â€Å"From Savers to Spenders: How Children Became a Consumer Market. †Ã‚  Children as Consumers: Insights and Implications. Vol. 21. Lexington, MA: Lexington, 1987. 10-12. Print. Davis, Jeanie Lerche. â€Å"Fast Food Creates Fat Kids. †Ã‚  WebMD. WebMD, 5 Jan. 2004. Web. 13 May 2012. ;lt;http://www. webmd. om/parenting/news/20040105/fast-food-creates-fat-kids;gt;. â€Å"Ronald McDonald. †Ã‚  Wikipedia. Wikimedia Foundation, 05 Sept. 2012. Web. 13 May 2012. ;lt;http://en. wikipedia. org/wiki/Ronald_McDonald%20;gt;. Green, Martin. â€Å"Nutritional Value of McDonald's Food. †Ã‚  Livestrong. com. Livestrong, 8 Dec. 2010. Web. 13 May 2012. ;lt;http://www. livestrong. com/article/328385-nutritional-value-of-mcdonalds-food/;gt;. Maugh II, Thomas H. â€Å"Obese Kids Have Arteries as Thick as 45-year-olds'†Ã‚  Los Angeles Times . Los Angeles Times, 12 Nov. 2008. Web. 13 May 2012. ;lt;http://articles. latimes. com/2008/nov/12/science/sci-obesekids12;gt;.

Computer History essays

Computer History essays Computers and computer technology is something that has changed the way some people live, communicate and get their information. In the early beginning, computers were nothing like what we have today. One of the things that was used a very long time ago was just some string with beads on them that helped add and subtract. The name for this was the Abacus (Huxley 136). The Analytical Engine was pretty much a giant calculator built in 1812 by Charles Babbage and is considered the basis for the modern computer (Evans 37).Now days people use computers in many different ways. In most places like grocery stores, computers track the inventory by using bar coded and scanners, check the customers credit, and transfer funds electronically. There are also computers in cars that help regulate fuel flow and increase gas mileage. Scientific research use computers to solve complicated mathematical problems and build models that would be to expensive to build in real life. Computers are used in the military to encode or unscramble messages and to keep track of supplies (Microsoft Encarta).The way a computer works is complicated because it has many parts that work together in it(Evans 15). The physical computer and the stuff in it that makes it work is calledhardware. The hardware includes things like the memory, input devices like the mouse and keyboard, and output devices like the monitor and printer that let the computer present information to the user. Software is the programs that run the computer. It is used to perform a certain type of task (HC).The operating system is the software that makes the computer work. The most popular operating systems are Microsoft Windows and Macintosh. These to systems use a graphical user interface, also called GUI. The graphical user interface is a display that uses tiny pictures called icons to represent different commands. To start those commands, the user just has to click the picture with the mouse or...

Herbs as you be wonder essays

Herbs as you be wonder essays Rosemary does not lose its flavour by long cooking, as many other leaves unfortunately do. The fresh leaves have a more pure fragrance and are therefore preferred whenever available. Use rosemary for fish, meat (especially poultry), but also for vegetables. It is frequently recommended for potatoes and suitable for vegetables fried in olive oil (aubergines, zucchini, tomatoes), as commonly prepared in Mediterranean countries. In Italian cuisine, mutton is hardly ever cooked without rosemary, and broiled poultry wrapped in rosemary twigs is also very popular. A similar effect can be achieved by sprinkling rosemary leaves on the glowing charcoal during grilling (see also myrtle). Rosemary is one of those herbs that are more potent in the dried than in the fresh state (see thyme). Dried rosemary is among the most powerful herbal spices, and care must be taken not to overdose which may result in an disagreeable perfumed odour. In contrast, applying fresh rosemary allows for more of a light hand. Many cooks, especially those influences by Mediterranean cooking, consider fresh rosemary superior to the dried one in every case, and use fresh rosemary whenever available. Oil extract of Nettle herb obtained with virgin olive oil. Nettle oil (Oleum Urticae) have been used as restorative, anti-inflammatory skin and scalp treatment for hundreds years. The oil is an excellent treatment for hypersensitive or stressed skin and scalp as it helps reduce irritation, and reverse inflammatory reactions. Warm Nettle oil has been traditionally used as restorative anti-wrinkle facial mask for thin sensitive skin. It helps combat irritations, redness, itching, improve skin conditions in sensitive areas. Traditionally combined with Plantain oil and/or Burdock root oil to treat scalp problems and improve conditions of hair follicles. Combined with Saw Palmetto to help reduce hair loss and treat mens health conditions ...

Operations management Essay Example | Topics and Well Written Essays - 2500 words - 3

Operations management - Essay Example This will increase the revenues from high margin sales of food. The report studies the operations management of a prominent five star hotel. A general analysis of the operations management of the hotel has been undertaken. The report also throws light on the operations management in the kitchens of the hotel and the importance of quality. Features like operations management in the kitchens, the rating of the restaurant by Michelin, the customer survey undertaken etc. were not given in the description provided. They have an important bearing on my analysis. Operations management is as relevant in a service facility like a five-star hotel as they are in a manufacturing facility (Krajewski, L.J., and L.P. Ritzman , 1993 ). The operations management is informed by the strategy of the hotel and plays the most important role in strategic implementation. Facility design: The operations management facility in this case is a five star hotel. The hotel has 250 double-bed rooms. All the rooms have attached toilet and bathroom facilities (en suite facilities) The hotel has no suites. There are two large dining rooms. One of these dining rooms is a restaurant that offers an ‘a la carte’ menu. The other dining room has a capacity of 300 people and serves a standard buffet menu. The other bar is a cocktail bar. It mainly focuses on the guests of the hotel who are staying there. However, members of the general public who are not staying in the hotel are also not prohibited from this bar. There are three â€Å"function rooms† that serve as banquet halls for the arrangement of parties, wedding and conferences. Functions like these are a major and consistent source of revenue for the hotel. The returns on investment in property of the hotel can only be maximized by optimum utilization of each inch of available space. The hotel seems to have succeeded in this. However, the facility design of the hotel could have been better if the hotel had left some more open space in

Change Management Framework in Healthcare Research Paper

Change Management Framework in Healthcare - Research Paper Example The health care managers and professionals obligations and duties is to maintain and acquire the expertise skills needed for them to undertake their managerial and professional tasks. Changes are always around us, and the opportune moment of making the changes participating fully is the way to support. There are various ways to make the transformational changes in the managements of the hospitals and the changes results to the benefits of the healthcare environment. Managing changes is more of handling the complexities involved in the success of that process. It is the planning, evaluating, and operations implementations, the strategies and tactics and making sure the changes taken are more relevant and worthwhile. Change management is a dynamic, complex and a challenging process; it is always a combination of the efforts of the oriented people and the technological solutions as well (Davies, Finlay and Bullman, 2000). To make the changes is a demanding and fatiguing process that involves cooperation of the people at stake. In order to bring in a change or adapt to another situation will require the manager to challenge the standards and the precedents a well as requiring perseverance against some of the norms and habits of the established behaviors. To bring about change requires the manager to have a time commitment. He or she must understand some of the values that matters and his focus to the values that need to change instead of new ones. The manager can check on what is suitable in the healthcare management how it will affect the patients, staff, employees and the society in general. The healthcare manger on evaluating the necessary changes that will be suitable in the health care organization is changing the lives and the environment of the institutions and making it better. Being clear to what is necessarily important and developing proactive actions and responses accordingly is what makes the success of the institution. The key strategies in the