The Common Gender Binary - 1928 Words

Betsy Lucal (1999) and Anne Fausto-Sterling (2000) brought up the discussion of those who physical appearance does not coincide with the common gender binary. In a society that is obsessed with maintaining the gender binary, anything less than what is considered normal is dangerous and cannot be allowed. Because of these set ideas within our society it is difficult for those who do not quite fit within the binary to feel fully comfortable and must constantly find a way to validate themselves among others in order to possibly be accepted. Fausto-Sterling (2000) touched upon this discussing that it was unfamiliar territory for many physicians, so they felt as if they were making the correct choice in choosing one gender over the other. Not†¦show more content†¦This puts these individuals at risk for problems such as depression, which can leads to self-harm and suicide as well. A well-recognized example of this is the John/Joan case that became John Money’s claim to fam e among the medical community. This child lost his penis in a circumcision gone wrong, and not telling the child otherwise, he was raised to be a girl. He never felt like a girl and was not told about the accident until much later in life. Instead of raising a child as the gender they believed they were, they hoped nature over nurture would take over and that it would be fixed. He later took his life after battling with a lifetime of depression. This is an example of what can happen when one steps out of the gender binary and doctors believe it is their job to maintain a common binary. It only harms the individual in question. Such obstacles that individuals who do not fit into the binary are faced with are often being mistaken for the opposite gender and hostility from those who cannot understand beyond a two sex concept. Betsy Lucal (1999) discussed her own experiences of this, as she did not fit into the gender binary. She discusses being a woman, yet not quite fitting into the c ommon physical appearances as one. Betsy painted her nails to give herself a feminine trait, or would go to the bathroom with another female friend to validate her presence in a woman’s

Business Critique of Yoga Center - 828 Words

Before starting any form of business, a comprehensive layout of a plan needs to be prepared. A business plan is absolutely necessary to evaluate the internal and external factors affecting a business. A business plan should incorporate, in general, all the critical aspects of business that directly or indirectly affect it. The entire, well laid-out business plans need to have core components in it. The five crucial components of a business plan are: Executive summary section Business Section. Market Analysis Section Financing Section Management Section (Stewart, 2008) http://ezinearticles.com/?Five-Crucial-Components-of-a-Business-Planid=12178 All the business plans fail to incorporate these five components in their†¦show more content†¦This leads to the Center’s dedication towards customer service. Products and Services: Accommodation of the needs of potential customers is a sensitive and necessary issue in any form of business. Since Customer satisfaction and convenience plays a vital role in a business’ proliferation, the products and services should try to accommodate maximum number of customers. Garden Way Yoga Center is able to provide classes and services to people of all experience and ages. Ranging from a novice to a veteran, it provides services to everyone. In this Center, people can either start to learn or sharpen their skills. It provides six basic courses/instructions entitled to cover a wide customer base. Since this center is a service provider, the main emphasis is on providing Yoga lessons. In addition to this, it aims to establish a piggybacked business in the form of sale of products related to Yoga. Workshop clothing, equipments and other forms of aides will be sold in the premises to ease the process of learning and to encourage customers to practice with correct equipments and techniques. Market Analysis Summary: 50,000 professionals are presently employed in Downtown Monroe. 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The Boston Freedom Trail free essay sample

Hence, this paper will explore how Boston’s historical freedom trail and its assets preserve and integrate Boston and America’s humble beginning, and how some of its assets lack thorough materials and commodification that are necessary to meet the demands of visitors who does not have knowledge about American history. On the positive side, several assets of the freedom trail incorporate modern commodification to bring back memories from the past in a very creative way that even foreign visitors and the younger generation will appreciate. This paper will also mention the other neighboring assets like Quincy market and Haymarket that somehow intensify the goal of the freedom trail, which is to promote and preserve Boston and New England’s cultural history. Beginning the Trail For an international student who has a limited knowledge about the history of Boston, visiting the freedom trail was difficult. Though, for a person who believes that traveling can turn an ignorant into a wise man, nothing seems impossible. The first stop, which is Boston Common, is also the most accessible since it is located just across the Boylston subway station. Although according to some brochures, several guided tours start at the Cambridge side where the USS constitution is located. If a tourist decides to take the tour wherein a guide will thoroughly explain what is behind the freedom trail—it can cost between: $12 to $19. Though having a tour guide sounds handy, for an adventurous traveler, relying on a map and brochure might sound more interesting. Some might think that Friday afternoon would be the best time to visit the freedom trail—lesser tourists and less busy streets. Though it seemed like an ordinary day at the park, what showed up last Friday September 30, 2011 at the Boston common are scattered crowds of local Bostonian workers who were protesting for their labor rights. As a result, tourists who intend to visit the Boston common gazebo ended up being dispersed by the chaotic sound and situation all over the area. The Boston common, which some suggest is the best place to start the freedom trail, is also where the tourist information center is located. The tourist center is a building where visitors can ask for free freedom trail maps and booklets that contain a brief description of each asset. Unfortunately, the tourist center is closed due to renovation, nonetheless tourists can ask for maps and brochures from small merchants around the area. The fact that red bricks connect the freedom trail, one can do the trail even without a map. However, in reality Boston is an old city that has millions of red bricks on the field, hence it would be helpful to the tourists if the local tourism department will provide more visible signs that will point the tourist onto the next asset. The Granary Burying Ground The Granary Burying Ground is one of the most interesting yet confusing assets of the freedom trail a foreign tourist may encounter. Certainly, the main reason why it becomes part of the trail is because people with great contributions in the country like Paul Revere, Samuel Adams, and the parents of Benjamin Franklin, are buried in that cemetery. But for people who never encountered the name Samuel Adams or Paul Revere, this place is just plots with dead bodies. Brief histories of famous personalities buried are displayed near the cemetery’s entrance; however, they are very nominal and someone who does not have background in American history would not understand. A Japanese tourist mentioned that perhaps they should also deliver these descriptions in Japanese, Korean, and Chinese, which will be appropriate for the diverse races of international students and visitors in Boston. Nevertheless, the style and architecture of the granaries, in general, can also be considered as an American vintage. Thus, tourists who are not aware about the people buried in the cemetery might just settle taking pictures with the fascinating gravestones as their background. The Old South Meeting House The Old South Meeting House is definitely one of the few assets wherein one can feel a different perspective. Entering the meetinghouse expose visitors to the highly refurbished establishment that features a written history and old artifacts of the famous tea party and some of Boston’s history. Any visitor with no acquired knowledge about the history of New England, just by reading and observing the artifacts, can already gather ideas on how Americans adapted the custom of tea drinking from the colonials. Upon leaving the Old South Meeting House, visitors will pass through the small souvenir shop that offers products, like tea pots and Boston baked bean pot, that symbolize the culture, cuisine, and history of New England. Though the products are quite expensive—it gives visitors a perspective about what New England tea custom, commensality, and cuisine is all about. The Old State House For foreign tourists, the Old State House could definitely be the best asset of the freedom trail. Being an old building surrounded by contemporary shops and restaurants, no one would imagine that the place could bring you to back to history. The second floor features interactive shows, structures, and illustrations that will give tourists an introduction about the history of Boston and the freedom trail it self. The interactive map of the Boston and the freedom trail is a sure hit to anyone who wishes to discover both the old and contemporary Boston. While the interactive presentation about the Boston massacre, although very brief, will surely give the viewer an idea on how the Americans struggled against the colonizers, and how the country achieved indepedence. Some artifacts like Chinese porcelains are also on display—these items would surely give tourist from Asia a sense of connection to the development of American culture, and how the orient influences Americans with the use of porcelains as dining ware. While the dress of John Hancook, which is displayed also at the second floor, gives the visitors an idea about how sophisticated and detailed lothing could be during the old times. The experience of ‘participation’, like hearing the first independence speech, is also very interesting. Hence, the Old State House showcases memories of the past through a very contemporary way. This fun and entertaining concept of going back to history will surely entice most tourists, including the young ones. Paul Revereâ⠂¬â„¢s House Situated in North End, Paul Revere’s House is one of the smallest asset of the freedom trail that is also difficult to find once you got out of the red line. For an international tourist, who does not know who Paul Revere is, the visit on the house could still be worthwhile as it gives the visitor and idea on how a vintage a New England house looks like. On the entrance, my Japanese friend Sarah noticed that they do have signs that are translated into different foreign languages, which is really helpful for foreigners who does not practice english as their second language. Paul Revere’s house is not that big, however it is amazing how they were able to maintain the quality and authenticity of the area despite several commodification. Although visitors are not allowed to touch some of the furniture, visitors will surely have a feel of history once inside the house. This asset could be enhanced if they could build stories around the asset so visitors would know how Paul Revere lived his life in that house. Yes, it is Paul Revere’s, however, did he spent seven days a week in that house, who prepares the tea and how, does he engage his self in gardening—perhaps considering these questions will make the experience more triumphant, and it can also add value to Paul Revere’s house as a cultural heritage product. The Neighboring Assets After a long walk in the freedom trail and learning the New England’s humble beginning, culture, and a glimpse of its cuisine. Tourists and visitors would usually go straight to the neighboring Quincy Market and Haymarket. Quincy Market, a hall that features an array of New England delicacies, is a sure hit to every discriminating palate. Here visitors can find the classic New England dishes like Boston cream pie, Clam chowder, Indian pudding, Lobster roll, and an array of beverages like Boston hot chocolate and Tea. The essence of Quincy market is not just to feed visitors ith delicious meals, but also to promote the meaning of New England cuisine, which is completely intertwined with the past and present culture of the area. On the other hand, the Union Oyster House, which is located at Haymarket, and also considered as America’s oldest restaurant, showcases the emergence of seafood (particularly oysters) and commensality to New England’s culture. Hence, these secondary assets can be considered as ‘Pull destinations’ since they have the ability to attract and let the visitors feel that freedom trail is not complete without trying local Boston or New England cuisine. The continuous patronage of local and foreign tourists to these secondary assets also provides the local government additional income, which they should use to enhance public facilities like public toilets that are very minimal in the area. Final Remarks In general, the freedom trail is a success as it features Boston’s history in just a series of trails (assets), and at same time promotes contemporary Boston setting. However, to fully appreciate the tour a visitor has to have a basic understanding about Boston’s history to know the specific events that occurred in that particular asset rather than just appreciating the concrete structure. The Paul Revere house for example is fascinating as it gives a visitor an idea on how an old house in Boston looks like, but people do not go there just to witness the house—they want to know who lived in that house, and why that house is so important that is has become part of the freedom trail. Thus, perhaps the local tourism department should provide complimentary freedom trail booklets that contain a brief yet clear history and description of each asset —it would also better if they could produce it in different languages, which will benefit visitors who does not practice english as their second language. Although some assets have booklets available, most of them are for sale at $7 per booklet, which is quite expensive especially for students. Thus, if the freedom trail’s main goal is really to promote Boston’s cultural heritage, these information materials should be distributed for free. Not only that It will provide tourist with additional information, moreover it can function as a marketing material that will promote the freedom trail. Like as mentioned in the Old State House, commodification has been incorporated in most of the assets to meet the demand of contemporary tourists. However, t is noticeable that the freedom trail lacks tourism personnel who can inform the tourists about what are going on. There are also insufficient signs, directions, and visitors facilities that are available to meet the tourist’s needs—public toilets for example are very hard to find in the area. It is also noticeable that there are almost no traffic enforcers and securit ies around the areas where most tourists are. Although most of the freedom trail’s cultural assets are free to the public, this should not be a reason for the local tourism department to limit the benefits of the tourists doing the freedom trail. A portion of the tourists who visit the freedom trail dine in local restaurants, avail other local tourism spots, and avail hotel accommodation—thus, the government generates income from most of their activities. Both local and international tourists want to feel secured, un-lost, and motivated in every destination intend to visit. Although the Boston’s freedom trail is a must experience tourism destination, I believe that there are still a lot of improvements needed not only in terms of asset commodification, but also on how they deliver essential information to all types of tourist.

Advantages and Disadvantages of Tourism Systems

Question: Discuss Potential Socio-Cultural Advantages and Disadvantages of Developing Tourism. Answer: Introduction: Clipper Bay is a place or we can recognize it as a small town, which is situated by the sea on a tip of a peninsular, consisting of approximately five thousand people. According to the information given in the case study, the complete population of Clipper Bay is totally dependent upon the marine life. The whole economy of the Clipper Bay town completely revolves around the marine life and few small scale industries for their livelihood. According to the physical situations the town is completely surrounded by the hills as well as by a beautiful beach view, etc. All most all the families living in this town are completely attached with the business of fishing. Generation to generation are continuously getting attached with the same business for their livelihood. According to the information given in the case study, the town has been granted a budget of approximately $50m for the well-being of the people living in this town as well as for the betterment of the local economy of this to wn. For the economic growth of the clipper bay, according to me, the tourism industry will suit the best for the overall growth of the town. According to the data given in the case study about the clipper bay, it is a town surrounded by hills and beautiful beach. The whole population of this town is completely dependent upon the marine life for their livelihood therefore, for the overall the grown of the economy and for the revitalize process the tourism industry suits the best for the Clipper Bay. The Tourism industry is completely dependent upon the geographical, physical as well as upon the climatic conditions, which are favorable for the Clipper Bay. Tourism industries are one of the fastest growing industries nowadays. In the category of industrialization, setting a tourism industry is one of the greatest ideas for the people of the town and for the tourists as well. As we know, the Clipper Bay has been granted by a fund for the economic growth and the tourism industry will provide jobs to the people and helps them in the growth of their own business both by the internal as well as by the external factors. Tourism ha s a large number of impacts on the society like some sort of loss to the cultural heritage, degradation of ecological factors, dislocation of social factors, etc. The cost benefit analysis helps the management of an industry in assuming the actual benefits to the industry to the total cost ratio. This ratio of the total amount of benefits to the total cost invested by the industry is critically evaluated by the cost benefit analysis. With the help of the cost benefit analysis the management can easily control its overall profit ratio regarding to the investment being made by the industry. This analysis helps the management in various forms regarding to the efforts and the cost involved or invested for introducing the process of economic growth (Sewell Marczak, 2008). The main objective for a sustainable tourism is to support the various problems arising at the time the establishment of a tourism industry in a new location or at a new place. Various problems can be faced by the management like problems related to the social equity, problems related to the environmental conditions, etc. It is one of the major responsibilities of the management to guide the people about the industry in a proper and easy way and make them clear about the various benefits regarding to the welfare of the population living in the town (Fien, Calder, White, 2010). The management needs to follow a particular strategy for the successful accomplishment of the various tasks like rising the value of the tourism, various advantages and the disadvantages of the mass tourism, advantages and disadvantages related to the ecotourism, etc. all this helps for the welfare of the industry and for the people living in the Clipper Bay. A sustainable tourism can be described as a tourism, which neither affects the environmental conditions of the location nor the social and cultural activities of the various communities related to the tourism industry on the regular visit of the tourists from across the world. On the other hand, we can also say that a sustainable tourism industry should be beneficial for all, i.e., for the tourists, for the surrounding environment and for the various local communities those are attached to the industry. A successful tourism industry works for the overall growth by providing different- different incentives to the employees for protecting the various heritage locations and the environment. This tourism industry will provide a large number of jobs to the people living in the Clipper Bay. Various consequences are necessary for the growth of the industry as imagined by the management for the upcoming decades. Infrastructure is required in a huge amount for the protection purposes of the complete system and for the protection of the surrounding environment. All of the infrastructure should be used in an appropriate manner, so that it can be utilized in such a way that no compromises should be faced by the future generations. Making the use of latest technologies in the transport sector is one of the major reasons for enlarging the tourism business on a world- wide level. Stability regarding to the relative political bodies has made people feel safe for moving from one place to the other for a long period of time. Holidays and the various leisure facilities being provided by the tourism industries helps in encouraging the people and attracts more and more people towards itself. Benefits and Problems regarding to the tourism give us a complete description about the various positive and negative impacts of tourism industry. A sustainable tourism is responsible for providing a large number of jobs to the people living in the town by creating a large number of jobs within the industry itself. The management of the industry has to keep an eye on the various benefits being provided to the staff as well as to the other people related to the industry. By providing various facilities regarding to the safety of the cultural heritage properties and the various living bodies getting affected by the environmental conditions helps the management in successful running of the industry. Mass tourism has a bad impact on both the environment as well as on the local people so it is the responsibility of the tourism industry to manage all the circumstances carefully. Economically sustainability completely depends upon the appropriate development, equity and peace. The involveme nt of the local representative is must for the successful growth of the tourism industry and it should also fulfil the daily needs of the various local bodies attached to the industry. The enforcement regarding to the minimum wages of the labor is must as it is already defined by the labor union. Special training programmes should be introduced by the management from time to time for guiding the new employees that how they have to interact with the tourist visiting to their place (Srinivas, 2001). Advantages and disadvantages of developing tourism at Clipper Bay is that it will provide employment to the people living there. Employment will act as a good source of income for the local people. Various businesses related to the tourism like airlines, hotels, Land transport facilities, etc. will also get a huge benefit from this. Tourism also provides various chances of collecting foreign exchange when a large number of tourists visit the Clipper Bay on a world-wide level. All these factors will help in the development of overall development of GDP of the country and it can also provide a good income to the people those who will guide the tourists about that place (Goodman, 2016). Economical disadvantages of the tourism are that they will affect the natural surroundings of the place. Attention towards the local architecture will decrease in the mass tourism days. For attracting more and more tourists towards this place, modification is necessary for which, a huge construction is r equired and for those construction purposes a large number of trees will be destroyed which surely affects the nature. All the construction processes will surely damage the wildlife parks and the hills surrounding the Clipper Bay, which will lead to affect the complete environment of the town. Socio- cultural advantages and disadvantages of developing the tourism industry at Clipper Bay will help in the overall development of the infrastructure, i.e., it will help in developing the roads, it will provide water facilities to the people, electricity will be provided to the people living in Clipper Bay, etc. The tourism industry will help in the cultural reservation by providing various economic incentives for the preservation of the food, active participation of all the people in the various local festivals depending upon the different cultural circumstances. It also provides security to the fashion and physical history of the place. Best class health care services will be provided to the people at their own place or we can say that at their doorstep (Lymos, 2014). On the other hand, there are a large number of disadvantages like destruction to the various cultural factors like different type of loss to the local language being used by the people, the loss to the religion be ing followed by the local bodies, destruction of the variety of rituals, etc. It also creates various chances of menial services, prostitution, gambling, drug trade, etc. These all factors are also responsible for diverting the young people from their studies, which will lead to an unrealistic change in the society. Environmental advantages and disadvantages of tourism play a vital role in the tourism industry. As we know, the natural environmental conditions as well as the man made environmental conditions, both have a huge impact on the tourism industry. We can say there is a complex relationship between the tourism industry and the surrounding environment. For the development of the tourism at the Clipper Bay, various types of modification are necessary, which affects the complete environment of the Clipper Bay. Mostly the environment id disturbed due to the construction processes being carried out at each and every location of the place (Johnson, 2014). For providing a large variety of facilities to the tourists a large number of resorts, hotels, shops, restaurants, etc. are continuously being constructed due to which the complete environment has a large number of bad impacts on it (Mozer, 2016). On the other hand, the tourism industry is very beneficial for the Clipper Bay, because the tour ism industry actively participates for the protection of the environment and for the conservation processes. It plays an efficient and an effective role in creating awareness among the local bodies regarding to the various important environmental values. The tourism industry also helps by serving the society with employment facilities and by providing various chances for the financial growth of the people (Theuns, 2015). Conclusion: The tourism industry provides a large number of facilities to all the local bodies by providing them a large number of jobs. The tourism industry helps in the overall growth of the Clipper Bay by attracting a large number of tourists towards the Clipper Bay. By making the use of a particular strategy, the tourism industry helps in the overall growth of the GDP of the country. Due to the tourism industry, the country got a chance for collecting a large amount of foreign exchange at the time when a large number of tourists visit the Clipper Bay from different countries across the world. For the successful running of the any of the tourism industry, it is necessary for the management to take some strict actions for the sake of the environment. They need to actively participate for the conservation of the various cultural activities, rituals, etc. to which the local bodies are attached from a long time. They need to take care of the heritage properties, hills, beach, marine life, etc. by which the Clipper Bay is completely surrounded. The main objective of the tourism industry is to fulfil all the needs of the tourists and to provide them a good quality of products and facilities. References Fien, J., Calder, M., White, C. (2010). Sustainable tourism: Introduction. Retrieved from https://www.unesco.org/education/tlsf/mods/theme_c/mod16.html Goodman, P. (2016, October 03). The Advantages and Disadvantages of Tourism. Retrieved from https://soapboxie.com/economy/Advantages-and-disadvantages-of-tourism Johnson, M. (2014, June 10). 8 Disadvantages of Tourism: The Dark Side of Vacations. Retrieved from https://blog.udemy.com/disadvantages-of-tourism/ Lymos. (2014, November 23). Advantages and disadvantages of tourism. Retrieved from https://lang-8.com/1081094/journals/285389197148769664057495239465567738508 Mozer, D. (2016). Tourism Development: Outline of Advantages and Disadvantages. Retrieved from https://www.ibike.org/encouragement/travel/tourism.htm Sewell, M., Marczak, M. (2008). Using cost analysis in evaluation. Retrieved from https://cals.arizona.edu/sfcs/cyfernet/cyfar/Costben2.htm Srinivas, H. (2001). Environmental impacts of tourism. Retrieved from https://www.gdrc.org/uem/eco-tour/envi/ Theuns, H. (2015, January 12). Globalization and Tourism: Pros and Cons. Tourism Recreation Research, 33(1), 99-105. Retrieved from https://www.tandfonline.com/doi/abs/10.1080/02508281.2008.11081294

Tragic Hero in Julius Caesar free essay sample

A tragic hero is the dominant character of a book or play, whose actions affect the overall outcome. The traits of a tragic hero include a fatal flaw and a tragic death. Brutus’s also had high status by being in the senate and has a fatal flaw of being gullible. Along with those characteristics, Brutus also makes bad choices and ends up having a tragic death brought on because of his choices. In Julius Caesar, Marcus Brutus’ character fulfills these attributes, and he should therefore be considered the tragic hero. Brutus exhibits his fatal characteristic from the beginning of the play when Cassius confronts him. Cassius explains to Brutus how Caesar will eventually have too much power and abuse it. He tells how Brutus can help the Roman Empire by participating in the elimination of Caesar. Cassius, however, has an ulterior motive and just wants to kill Caesar off for his own gain; he knows he can do this once he has Brutus agreeing with him. We will write a custom essay sample on Tragic Hero in Julius Caesar or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Trusting Cassius is was a bad decision and Brutus eventually goes through with his plan of assassinating Caesar. Even though he means well, Marcus Brutus betrays his friend for what he believes for the best interest of the common people. After he helps murder Caesar, Brutus feels extreme regret for what he did after he realizes Cassius was not a friend. All tragic heroes die as a result of their actions. Brutus’s actions paved the way towards his death. While on the battlefield he feels great regret and wishes he could repay Caesar for what he did. He only realizes this after an argument with Cassius, though. Standing there he decides to kill himself. Brutus’s characteristics fit those of a tragic hero. He made his mistakes for what he believed to be right and regretted them deeply. Antony commented on how he didn’t want the greed and political gain from the murder, but instead how he wanted the best for the citizens of Rome.

Free Essays on The Secret Diary Of Adrian Mole

The secret diary of Adrian mole aged 13 and  ¾ Content: 1. General information 2. my first impression 3. The story 4. reading experience 1. General information Just some facts about the book that may matter and could be interesting: Author Sue Townsend Title The secret diary of Adrian mole aged 13 3/4 Publisher Methuen-Mandarin Place of publication London Printing 5th Year of copyright 1982 Number of pages 187 2. My first impression I found the book in the local library, I decided to read it because my mother told me it was good, and the reviews describe it as hilarious and as a very funny not-to-be-missed book. I had high expectations of it because everyone I told about it said it was seriously worth reading it. After reading it, I did feel satisfied with my choice but though I liked the book, I don’t think it is hilarious nor screamingly funny. It was funny but I didn’t have to wipe my eyes so that I could go on reading. What I find very interesting about this novel is the perspective an almost 14 year old boy, who claims to be an intellectual and thinks he knows all about the world. When his mother falls in love with his neighbour, he writes every happening down very innocently but he does not draw the logical conclusion that his mother is cheating on his dad. He really often describes features of a situation but he doesn’t draw the mature conclusion which the reader does get. And when he finds out later what is really going on he also doesn’t feel stupid. He thinks he’s the big boy but the reader knows he isn’t. 3. The story The book is the diary of Adrian Mole, which he starts at 1 January. He makes some resolutions for the New Year. He’s mad at his mum because she doesn’t give him healthy food. In January his parents get ill and Adrian feels sorry for himself because he has to take care of his parents. The neighbou... Free Essays on The Secret Diary Of Adrian Mole Free Essays on The Secret Diary Of Adrian Mole The secret diary of Adrian mole aged 13 and  ¾ Content: 1. General information 2. my first impression 3. The story 4. reading experience 1. General information Just some facts about the book that may matter and could be interesting: Author Sue Townsend Title The secret diary of Adrian mole aged 13 3/4 Publisher Methuen-Mandarin Place of publication London Printing 5th Year of copyright 1982 Number of pages 187 2. My first impression I found the book in the local library, I decided to read it because my mother told me it was good, and the reviews describe it as hilarious and as a very funny not-to-be-missed book. I had high expectations of it because everyone I told about it said it was seriously worth reading it. After reading it, I did feel satisfied with my choice but though I liked the book, I don’t think it is hilarious nor screamingly funny. It was funny but I didn’t have to wipe my eyes so that I could go on reading. What I find very interesting about this novel is the perspective an almost 14 year old boy, who claims to be an intellectual and thinks he knows all about the world. When his mother falls in love with his neighbour, he writes every happening down very innocently but he does not draw the logical conclusion that his mother is cheating on his dad. He really often describes features of a situation but he doesn’t draw the mature conclusion which the reader does get. And when he finds out later what is really going on he also doesn’t feel stupid. He thinks he’s the big boy but the reader knows he isn’t. 3. The story The book is the diary of Adrian Mole, which he starts at 1 January. He makes some resolutions for the New Year. He’s mad at his mum because she doesn’t give him healthy food. In January his parents get ill and Adrian feels sorry for himself because he has to take care of his parents. The neighbou...

Human Resources in Business Essay Example | Topics and Well Written Essays - 1000 words

Human Resources in Business - Essay Example Tests are generally perceived as a fairer to the selection decisions, because they judge everyone on the same basis, rather than being based on exams and results taken years ago at university institutions. When a candidate has completed a psychometric test, had passed a solid behavioral interview and personality profile and has been through a role play presentation with the recruiter, the human resources have covered all basic ground they need in order to make a reasonable decision about who to offer the position. They are cost-beneficial in the long term, because are relatively cheap and easy to supervise, because the answered are not monitored by correct answers. However, providing feedback can be tedious sometimes, because it requires concentration and evaluation, which takes more time. Standardized tests can often be subjective, because different people view differently test questions. Interpreting the question depends to a greater degree on the cultural and educational background, on its family values and personal attitude. Also results in assessing candidates could be different depending on the evaluator. This is so, because when answering the test questions, the candidates might be affected by their current moods, or being under stress, so the standartization of the tests might not answays interpret the results in favour of the candidates. Respondents can intentionally project and portray themselves in a light very different if they had a face to face interview. Some of the people can respond to the questions in a way that is not genuine, implies self-promotion and deliberately leaves wrong impression to the recruiter. There is a certain risk involved for the candidates when they have to engage themselves in lengthy tests, before they have the opportunity to first discuss their role and job position with the recruiter. Overtiredness and loss of time, if the

Aura by Carlos Fuentes Essay Example | Topics and Well Written Essays - 500 words

Aura by Carlos Fuentes - Essay Example Seà ±ora Consuelo, the aged widow of General Llorente, for all her seemingly fragile physical appearance, succeeds in attracting the young protagonist, Felipe Motero into her web of dark world and darker beliefs. Shockingly enough, Aura is an accomplice much against Felipe’s fancy dreams of rescuing the beautiful girl from the clutches of the old witch. Felipe, being a historian himself, capable of coming to terms with the past, cannot but accept the reality of demolition of his machismo in the trappings of Consuelo and Aura. In a bizarre ending to the story, the reader finds him making love not to Aura as he is wont to, but to Consuelo, even as Felipe finds himself a convert to the black beliefs of the two ladies! One is reminded of a female spider eating its mate after lovemaking! house, in search of an assignment and encounters the old lady lying in her bed. The assignment of completing the memoirs of General Llorente and the pay that goes with it are alluring but the condition of residing in the house repels him until the wily old lady calls in her beautiful niece Aura. The entrapment is beginning and the young historian, staring into the very green eyes of Aura, accepts to stay. He has his dinner on the first night along with Aura, with Consuelo excusing herself on a pretext. In a way, he is journeying into himself, exploring uncharted territories, groping and fearful of pitfalls but allured by promises of pot of gold (aurum) at the end of rainbow! As Felipe starts working on the memoirs, one begins to glimpse the characterization of the aged Consuelo. She remained childless and was ravaged by age, in spite of her irrational beliefs in medicinal plants and strange devotional objects. Her kinky nature is also revealed in her childhood habit of torturing cats! She fantasizes herself in the form of her young and beautiful niece, Aura, who apparently shares some of the idiosyncrasies

The Influence of Classical Theorists on Contemporary Culture Assignment

The Influence of Classical Theorists on Contemporary Culture - Assignment Example The fast success of the movement garnered the support and sympathy of ordinary citizens to oppose the unfairness of the cuts and tax evasion tactics of the affluent. Lessons Learned from the Uncut Movement Aside from the glaring injustice of the tax restrictions on public spending, the significant and relevant models that can be seen in this phenomenal development in this example are the fundamental beliefs on economics and social change, class relations of capitalism and the theory of Hegemony. According to Antonio Gramsci, an Italian Marxist philosopher, hegemony is the permeation throughout society of an entire system of values, attitudes, beliefs, and morality that has the effect of supporting the status quo in power relations. Hegemony is an organizing principle diffused by the process of socialization into every area of daily life. To the extent that this prevailing consciousness is internalized by the population, it becomes part of what is normally known as common sense so tha t the philosophy, culture, and morality of the ruling elite appear as the natural order of things.  (Boggs  1976 p.39) This Uncut protest action is a classic example of the concepts of classical thinkers notably Karl Marx, Georg Wilhelm Freidrich Hegel and Gramsci regarding the basic beliefs mentioned earlier. Hegel aptly described the state in modern societies as the highest form of social reason. It represents the culmination of progress through history and the fact that the state is able to integrate self-interested members of civil society, who if left to themselves would be interested only in pursuing the personal goals of personal enrichment. (Callinicos, 2007 p.46) Karl Marx has a relevant discourse that elucidates the circumstances surrounding the reaction of the people towards the matter of reductions in public expenditures and tax avoidance by the moneyed sector. The economic basis of the social order must be seen as a complex totality made up of relationships between different elements engaged in production. â€Å"The totality of these relations of production constitutes the economic structure of society, the real foundation, on which arises a legal and political superstructure and to which correspond definite forms of social consciousness. The mode of production of material life conditions the general process of social, political and intellectual life. It is not the consciousness of men that determines their existence, but their social existence that determines their consciousness.† (Morrison, Marx, Weber and Durkheim, 2006, pp. 214-216)).

The Chocolate Market In India

The Chocolate Market In India This is a brief report regarding Cadburys organization covering all its segments in the market. It starts with an introduction about chocolate market in India followed by a brief about Cadburys establishment in India. It also gives a clear picture about all the brands of Cadbury India. This report also includes the PEST analysis, Porters 5 Forces Model and the SWOT analysis which shows an internal architecture of the working of the Cadburys business. It gives a brief detail about the issues that the company would face for starting a new store in Mumbai and its implementation respectively. 2. INTRODUCTION: 2.1. The chocolate market in India: In India chocolate consumption was very low in the early 90s but as the decade advanced the consumption drastically increased. The late 90s witnessed a good chocolate market condition. The chocolate market in India is dominated by two multinational companies Cadbury and Nestle. The national companies Amul and Campco are other candidates in this race. Cadbury holds more than 70% of the total share of the market. Nestle has emerged by holding almost 20% of the total share. Apart from chocolate segment, there is also a big confectionery segment which is flooded by companies like Parrys, Ravalgaon, Candico and Nutrine. All these are leading national players. The multinational companies like the Cadbury, Nestle and Perfetti are the new entrants in the sugar confectionery market. (Management paradise) There are several others which have a minor share in these two segments. According to statistics, the chocolate consumption in India is extremely low. If per capita consumption is considere d, it comes to only 160gms in the urban areas. This amount is very low compared to the developed countries where the per capita consumption is more than 8-10kg. Observing this fact it would not be appropriate to consider the rural areas of India as it will be extremely low. This low consumption is owing to the notion behind consuming chocolates. Indians eat chocolates as indulgence and not as snack food. The major target population is the children. India has witnessed a slow growth rate of about 10% pa from the 70s to the 80s. But as the century advanced the market stagnated. This was the time when Cadbury launched its product- Dairy Milk as an anytime product rather than an occasional luxury. All the advertisements of Dairy Milk paid a full attention to adults and not children. And this proved to be the major breakthrough for Cadbury as it tried to break the conventional ideas of the Indians about chocolate. One of the oldest products of Cadbury which is still going strong is the C adburys Five Star which was launched in the year 1968 in India. Cadburys Five Star is the most resistant chocolate to temperature and hence it is widely distributed all across the country. In early 90s, the Cocoa prices became high due to which the manufacturers were forced to raise their product prices. But as the new variety of chocolate was launched the wafer and the chocolate variety with the brand name Perk, the volume grew significantly. In the late 90s new players like Nestle also introduced these wafer chocolates with the name Kit Kat resulting into the growth of the market. (Management paradise) 2.2 Cadbury in India: Cadbury in India began its operations in the year 1948. After 60 years of existence, it has got five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai. There are 4 major segments under which the Cadbury operates Chocolate Confectionery, Milk Food Drinks, and Candy and Gum category. Cadbury has maintained its undisputed leadership in the chocolate confectionery segment enjoying over 70% of the total market share. Cadburys Dairy Milk is considered as the Gold Standard for chocolates in India. Cadbury India Ltd. is a subsidiary of the Cadbury Schweppes and employs over 2000 people across the country. Since 1965 Cadbury has pioneered the Cocoa cultivation in India in association with the Kerala Agricultural University. The research on Cocoa has resulted in numerous releases of clones and hybrids improving the cocoa yield. Cadbury has formed a separate Cocoa team which visits the farmers, conducts seminars and advises them on cocoa cultivation. Hardly surprising then that the Cocoa tree is called the Cadbury tree! Cadburys India Ltd has achieved great success due to its global and local management processes combined with unique customized business models. Along with these Cadburys has improvised their techniques of manufacturing leading to huge amount of cost savings. (Cadbury India) 2.3 Cadbury and premium segment in India: Currently Cadbury has various brands like Cadbury Dairy Milk, 5 Star, Perk, Eclairs and Celebrations. And now Cadbury India has launched a premium segment Cadbury Bournville Fine Dark Chocolate. With this move, the company aims to launch a new category of dark chocolates in India. Dark Chocolate is growing at a rate of 13% globally. But India is still at nascent stage. There is less than 25% awareness amongst the young age segment. Thus, its almost like a category creation with this launch. Since this is a new category, a lot of sampling will be required in terms of marketing. Besides traditional media campaign, there will be below-the-line activities. (Media newsline) The launch of Bournville Fine Dark Chocolate in India is timely, as it will cater to the evolving consumer preferences and serve as a treat for consumers looking for a moment of sheer indulgence. It contains 44% cocoa from the worlds finest Ghana beans and an ever so smooth texture, each little chunk is dark and undeniably good. The chocolate is available in four variants: rich cocoa, hazelnut, almond and raisin and nut and plans to target, 20-30 age bracket. Dark Chocolate acts as a mood-booster; by boosting serotonin and endorphin levels that generate the feel-good factor. This more than a perfect bar of dark chocolate turns the simple act of eating it into a form of art. It demands a certain ritual, where, in a way, each of its steps offers a tribute to every stage of your journey. Made from the finest ingredients, each individually presented Bournville Fine Dark Chocolate is an irresistible in-the-mouth delight specially created to savour the Indian palate. (Campaign India) 3. Situational: 3.1 PEST analysis of the Chocolate Segment in India: Growth and progress of a company depends upon multifarious factors which are known to have direct and apparent effects on the overall target and functioning of that company. For a gargantuan corporation like the Cadburys, it is very important to keep an eye out for the butterfly effects of the political, social, economical, technological and environmental factors. Any changes in the laws or regulations, especially concerning international trade and food labeling could greatly affect the chocolate industry. Awareness of the Food Safety Act will help the chocolate industry for sustaining in the ever growing market. The chocolate manufacturers need to make sure that none of the companies are breaking laws regarding production. For example, employing children or paying under minimum wage. Otherwise, scandals and lawsuits would greatly hurt their reputation. Inspite of the economy being relatively down at the moment, it is observed that the chocolate industry has not been affected much. A s a result it would support the launch of a new chocolate product or a new store. High consumer spending and low interest rates also encourage a new product. Confectionary market is growing at a very high rate and there are still many uncovered segments that require appropriate strategic approaches. Many people are trying to eat healthy and cut down on confectionary goods and soft drinks due to the current skinny is beautiful trend. Public opinion of chocolates is very high, so no major concerns are there to stop consumers from buying their products. Production is high due to advanced technologies and well equipped factories which enables high quality mass production. Medias such as the internet, television and the radio enable large amount of cheap advertisement. Internet is a good place to sell goods, even confectionary ones. Provides a new consumer group with access to Cadbury and allows even larger sales due to a larger overall consumer group. (Business studies) 3.2. Porters 5 Forces Model: Porters Five Force Analysis of Cadbury provides a deep insight into the various aspects which influence the companys structure and growth. The constant change in the market structure, shares and prices, due to the emergence of new chocolate manufacturers, demonstrates a threat for the existing chocolate and confectionery companies like the Perfetti, Parle, Ravalgaon, Nutrine Parrys, etc. But for a giant like Cadbury such threats are of no substantial value since it is such a big and reputed company. In fact Cadbury itself becomes an exceedingly bigger threat for the upcoming companies. Thus there is no question of rising competition and dispersion of the customers across all these new manufacturers. Therefore this factor does not significantly affect the total turnover of Cadbury. Recent reports of US chocolate major Hershey entering the Indian market is not worrying the company because a lot of home work in terms of knowing the Indian consumers, brand building and wide distribution network needs to be done by it. At the same time, the rivals should never be taken for granted as this is an evergreen sector with ample profit margins and with potential initial investments and appropriate market analysis any emerging company can spread its wings to become a huge success. (Myiris) Another threat which could possibly affect sales of the Cadbury is the threat of substitute products or services. Now, if the general eating habits of the consumers are taken into consideration, substitutes would definitely point out at the sweets dominantly omnipresent in the Indian market. Festive seasons witness a big sale in both sweets and chocolates. Advertising and a strong market analysis during such peak periods helps a company in making profits. It should be noticed that even cookies, carob confections, ice creams and the other bakery products like cakes and pastries present themselves as a good substitute for chocolates. In todays health conscious world fruits and other natural products are rising up to become a substitute for chocolates. (Good housekeeping) Another important force is the Bargaining power of supplier. It is the pressure that the suppliers can impose on sources for inputs that are needed in order to provide goods or services. Supplier bargaining power is likely to be high when, the market is dominated by a few large suppliers, the switching costs from one supplier to another are high, threat of forward integration by suppliers and the buying industry has low barriers to entry. Cadbury seeks high quality, great value and excellent service from all of its suppliers. Hence, it has formed an Ethical Sourcing Program which is a fundamental element in ensuring that the standards are met at every step in the supply chain. Also, Cadbury is developing a Supplier Diversity Program to enhance its supplier base and ensure that it reflects the markets they serve. Cadbury itself selects such suppliers who deliver the best overall value; value that consists of competitive pricing, technological foresight, customer service excellence an d the ongoing achievement of its supply chain and material standards. (C.S-supplier) Some what similar to the above would be another force which is Bargaining power of the buyers. Customers bargaining powers are likely to be high when they buy in large volumes, when they have knowledge about the production cost and most importantly when there are other potentially competitive companies selling the same type of product at reasonable costs. Cadbury faces tough challenge in this aspect as the customers are very well aware of all the above factors. Cadbury has thus designed the overall strategy to maintain its market dominance along with targeting the impulse buyers. (Hinduonnet) The most important force amongst all the Porters 5 forces is the Rivalry among existing firms. Cadbury currently faces tough competition from the international giants like the Nestle and Hersheys and national giants like the Amul and Campco. The company profit is inversely proportional to the intensity of rivalry. But it is observed that Cadbury has always welcomed strong competition (like that from Nestle from past 7-8 years). Cadbury believes that strong competition increases the market pie. This confidence is very well reflected from that fact that, despite Nestle launching its famous Kit Kat brand, Cadbury India has maintained its market share. 3.3. S.W.O.T Analysis: Based on the above introduction to Cadbury, the Porters Five Forces and PEST analysis a new SWOT analysis can be charted out. It is observed from the following analysis that Cadbury holds a bright future provided they fill in for the loop holes existing in their system. Cadbury being a reputed company has its brand name as one of its biggest strengths. It has been present for over 50 years even before competition could peep-in. Due to its presence for so many years people tend to associate chocolate with Cadbury. It is almost as if Cadbury is synonymous with generic category chocolate. Cadbury Schweppes is a very profitable organization, generating revenue in billions. The company recorded revenues of  £7,157 million during the fiscal year ended December 2005, an increase of 6.2% over 2004. Cadbury India Ltd is supported by its parent company, Cadbury Schweppes. A large range of products like chocolates, beverages, malted foods etc. are manufactured by Cadbury. These products are reasonably priced to suit different economic consumer categories. Celebrity endorsements have increased sales and also added glitter to the brand name. Cadbury India has the biggest market share at 60 per cent while Nestle is the second largest at 25 per cent. Amul holds the rest. In spite of innovation in the chocolate segment, their basic chocolate, Dairy Milk, still seems to remain the all time favorite of most people. The scenario of worms being found in Cadbury chocolates lead to a temporary decline in sales. Also Cadbury offers a limited variety of products as opposed to other leading competitive brands, e.g. Amul and Nestle that offer an array of products like biscuits, dairy products, etc. One of the major raw material i.e. Cocoa has to be imported leading to bunched imports and higher inventory. Also majority of markets in India are not Air conditioned and hence cannot store chocolates at least during hot summers, which limits the market access. As Cadbury has established i tself very well in the Indian market, it can now narrow down to some popular products and can bring down its own individual Cadburys store. It has capabilities to increase the range of products manufactured. The company can easily venture into new segments individually or jointly. Another very important opportunity that can be observed is the introduction of foreign products in India. The company can focus on targeting urban areas and developing sectors by working on availability and affordability. As observed in the Porters 5 forces, the company aims at bringing efficiency in logistics and distribution. This can very well be achieved by using information technology. Cadbury can also focus on gaining profits through chewing gum market in India. As Cadbury has already faced a worm scandal, its reputation has been put at stake by the competitors trying to exploit this situation. Also as earlier observed in Porters five forces, Cadbury faces a serious threat in the confectionery segmen t from companies like Amul, Nestle, etc. As Cadbury produces chocolates and a few related products, effective management of all the areas proves to be difficult at times. Trends of purchase may change with the ever-changing taste preference of consumers. Changing restrictions and rules from Government quality control boards may result in pressure on the production of the company cost increase. Also, Cadbury is exposed to rise in the cost of cocoa beans, dairy products and other vital ingredients. 4. Issues identification: After going through the important aspects of Cadburys, what issues I have come through are that Cadburys has a strong market position and is a major player in confectionary and chocolate industry. It serves in all segments like the chocolate confectionary, bars, candy, gums, milk food drinks and premium segment. Cadburys have a great brand name and it is well established from many years. Cadbury India has the biggest market share at 60 percent and it is expected to increase year by year. Also, due to its presence for so many years, people have started to associate chocolate with Cadbury which is a great advantage and achievement. They have a good rivalry with the existing companies and it doesnt bother much because of the goodwill created. As all these points shows how well established the company is in India, I think of recommending them to launch an individual Cadbury store where in all the products of different segments will be there in that store. And the brands which are not in India, I think of launching those brands with this store. There are already successful stores like Candies, Fantasie and Birdies in India and launching this would bring a tough competition in this new market sector. 5. Implementation: I believe that the stores should come up in Mumbai city because it is a metropolitan city and it is really a fine area to look out for potential customers. The stores should be located at places in Mumbai which are Chattrapati Shivaji Terminus, Bandra and Vashi. I think that these places are densely populated and the crowd is very happening. These places are also the hubs because many people from different cities prefer to go to these places for work, spending leisure time and to meet people. Chattrapati Terminus is located in South Mumbai. It is a market area; where millions of people go to and fro daily and therefore it would be easy to target the customers coming there for work and who stay there. It is also very close to Nariman point, Colaba and Marine drive and it would be easy to grab the attention of people coming from such extreme end of the city. Now about Bandra, it falls in the suburban side of Mumbai and it has a large multipurpose population. Bandra is also known for be ing the favourite shopping spot in the entire Mumbai. People go there for their daily work and also a huge amount of population resides there. So it is a nice place for the Cadbury store to flourish. Vashi is a huge market residential place as well as a commercial township in the city of Navi Mumbai. It is the prime locality in New Mumbai. The store must be located in any malls such as In-orbit, Centre one, Raghuleela or Palm Beach Galleria as many people visit these malls on a daily basis mainly for shopping and for fun. Bringing Cadburys store would serve as a competition for the retail stores such as Birdies and Croissant which are already in these malls. So these places come to my mind when I think about launching the store. 6. Conclusion: The Indian Chocolate Industry is a unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending. Understanding the consumer demands and maintaining the quality will be essential. Pricing is the key for Cadburys to make their product reach to every consumer houses. Right pricing will make or break the product Success. Theres also an immense scope for growth of chocolate industry in India, geographically as well as in the product offering. So I think that bringing a store would bring prosperity and increase the sales of Cadburys as a whole again resulting in the goodwill of the company.

Superstition in Huck Finn Essay examples -- essays research papers

Superstitious Times Some say that superstition is an impractical way of looking at life but the characters in Mark Twain’s, The Adventures of Huckleberry Finn beg to differ. Examples of superstition are abundant throughout the novel. Allowing characters in a novel to have superstitions makes their lives more realistic and the reading more enjoyable. Huck and Jim’s superstitions cause them grief, help them get through, and sometimes get them into trouble in their lengthy runaway journey. Although both of these characters tend to be quite rational, they quickly become irrational when anything remotely superstitious happens to them. Superstition plays a dual role: it shows that Huck and Jim are child-like in spite of their otherwise extremely mature characters. Second, it serves to foreshadow the plot at several key junctions. For example, spilling salt leads to Pa returning for Huck, and later Jim gets bitten by a rattlesnake after Huck touches a snakeskin with his hands. Superstitions let t he reader feel more connected with the characters in the novel and give the characters more of a human persona that makes the novel incredibly pleasurable. â€Å"Critics argue that superstition is not based on reason, but instead springs from religious feelings that are misdirected or unenlightened, which leads in some cases to rigor in religious opinions or practice, and in other cases to belief in extraordinary events or in charms, omens, and prognostications. Many superstitions can be prompted by misunderstandings of causality or statistics† (Haun). Superstitions take the place of reason, where no other explanation is possible. The explanation that is ultimately accepted is one that’s based on one’s own experiences and travels. In the first chapter, Huck sees a spider crawling up his shoulder, so he flicks it off into the flame of a candle. Before he could get it out, it was already shriveled up. Huck needed no one to tell him that it was a bad sign and would give him bad luck. This whole event scared Huck so he shook his clothes off, and turned in his tracks three times. He then tied a lock of his hair with a thread to keep the witches away. "You do that when you've lost a horseshoe that you've found, instead of nailing it up over the door, but I hadn't ever heard anybody say it was any way to keep of bad luck when you'd killed a spider"(5). This was all too much... ...de up my mind I wouldn’t ever take a-holt of a snake-skin again with my hands, now that I see what had come of it†(52). Eating the head of a poisonous snake to help cure you seems ridiculous because the snakes head is where the venom is, but a superstition is a superstition. Huck would never let Jim know that he had set the snake on Jim’s bed in the first place out of the growing respect Huck had for Jim. As the examples above have shown the characters in this novel rely on superstition to help them understand the world around them which would otherwise be inexplicable. Without these beliefs the characters would be lost in thought of the unknown and would be less able to function in the world. The superstitions that get them through life are not accepted by the established society and are consistent with their status as rebels. The absurdity of their belief system not only makes the characters more human, but also makes them more likeable and funny. In other words the superstition that plays throughout the novel serves multiple functions. It helps the characters negotiate their lives and allows the reader to thoroughly enjoy their adventures and relate to them in a realistic way.

Fast, Fat, and Naggy

Fast, Fat, and Naggy â€Å"McDonald’s operates more playgrounds than any other private entity in the U. S. It is responsible for the nation’s bestselling line of children’s clothing (McKids) and is one of the largest distributors of toys† (Schlosser 4). According to James McNeal, a marketer at Texas University, before the 1940’s, children were not even viewed as consumers, but as future consumers (10). After WWII, the baby boom occurred, and by 1950 the under-five population was 16,163,000 (McNeal 10). For the first time, children were on the marketing radar.Meanwhile, well-known franchises such as McDonald’s were at their early stages of development. Up until the exhaustively researched work of Eric Schlosser in Fast Food Nation, the extent to which fast food corporations market to children was widely unknown. His work and others’ show that while fast food is convenient, it uses deceptive marketing tactics to lure children, and is inc redibly unhealthy. The need for instant gratification, imbedded in our American culture, has paved the way for fast food corporations and their convenient style of food production.The McDonald’s brothers, who developed the Speedee Service System in 1948, made all this possible (Schlosser 19). This system began the industrialization of the food industry; which essentially gave birth to a new industry, fast food. Now one person grills the burgers, another person â€Å"dresses† them, and another prepares the milkshakes (20). This system rapidly increases the rate of food production. According to the McDonald’s corporation website, McDonald’s operates more than 30,000 restaurants world-wide and serves more than 47,000,000 people every single day. The key behind all this success is the American ideology of convenience.When people feel a craving for food, a uniformly made burger, fries, and drink will materialize in minutes. The concept of fast food is exceptio nal because it creates a quick way to produce a sit-down meal. One could argue that food is no longer an obstacle within the fast food industry, but simply a means to an end, which is ideal for those that don’t have the time to sit down and enjoy every meal. However, fast food is incredibly unhealthy and supports an industry full of corruption. It is bent on lowering production and labor costs in order to create a high profit margin.Due to the Speedee Service System, no job at McDonald’s requires any trained skill whatsoever (Schlosser 20). Therefore, the work force can be made up of young, unskilled teenagers as well as illegal immigrants that have a tenuous grasp on the English language. This in combination with a 90% annual turn-over rate, makes unionization almost impossible (160). While this is bad enough, what does it mean for our society when upcoming generations are being taught that McDonalds is a wonderland? Fast food corporations use highly deceptive tactics to market to children, setting them up to be lifelong customers of the fast food industry.After World War II, the economy was on its way back up again and parents started spending more money on their children (McNeal 10). This caught the attention of fast food corporations, who then began to direct a lot of their advertisements towards children. All fast food corporations developed child focused marketing schemes at some point, but the pivotal creation was the campaign of Ronald McDonald. Advertisements featuring Ronald McDonald began in 1963 often set in a fantasy world known as â€Å"McDonaldland. With the help of the Hamburglar, Grimace, Birdie the Early Bird, Mayor McCheese, and the Fry Kids, he would lead all sorts of adventures. In 1986, a commercial starring Ronald McDonald aired which advertised the McDonald’s beach bucket, free with a McDonald’s Happy Meal purchase. The advertisement begins with Ronald pulling a rope. The camera view widens and a hot air bal loon Happy Meal, with a personified burger, drink, and fries comes into view. The normally inanimate objects announce themselves and excitedly shout, â€Å"All regular size! † The scene cuts to some children playing on the beach.The boy, who has taken the position of king of the castle, gives one pail to each girl to his left. He then announces, â€Å"One for the King! † and the commercial cuts to the offer of the beach buckets. One interesting aspect of this commercial is that two-thirds of it is cartoon based, having a very similar look to regular animated shows at the time. According to the Raising Children Network, children up until age 4 have difficulty deciphering between regular scheduled programming and commercials. By creating Ronald McDonald and Friends, McDonald’s can air small television like advertisements that seem similar to the currently aired shows.Kids have a sense of trust for a character like Ronald McDonald. He is portrayed as a person that can do no wrong, that will always be altruistic, that lives to improve the lives of others. So when Ronald subtly tells kids to go eat at McDonalds, why wouldn’t they listen? Especially when yet another incentive is born: the Happy Meal toy. Another major issue with child focused advertising is the toys that kids can take away from Happy Meals. These toys are often campaigns surrounding popular culture amongst children. They often come with 6-8 different collectables, most of which are only available through the Happy Meal purchase.The ads and toys encourage kids to pester their parents for frequent trips to McDonald’s in order to obtain as many Happy Meal toys as possible, as they are only available for a limited time. An organization known as the CAI (Corporate Accountability International) recently filed a lawsuit against child focused marketing, specifically the happy meal toys at McDonald’s. In their argument, the CAI asks McDonalds to â€Å"retire [their] marketing promotions for food high in salt, fat, sugar, and calories to children, whatever form they take – from Ronald McDonald to toy giveaways. The issue surrounding Happy Meal toys is that it gives children another incentive to want fast food. Kids are immediately drawn in by the taste of fast food, the cartoon characters on TV appeal to a young child’s mind, and now children get toys with their meals too. For decades fast food corporations like McDonald’s have paired up with major companies like Disney to sell toys. Often times, critically acclaimed and popular movies amongst children like Shrek, will appear with Happy Meal purchases. So not only do they get toys, but their favorite toys. In fast food commercials that advertise to kids, they will often express a sense of urgency.Commercials will often say things like â€Å"for a limited time only† and â€Å"while supplies last. † According to Schlosser, this type of advertising appeals to the â€Å"pester power† in children (43). Now, when children bug their parents about eating fast food, they have more to say than, â€Å"I’m hungry. † However, the issue of how fast food corporations are selling to kids only exists because of what these corporations are selling to kids. The problem with child focused marketing by fast food corporations is that children are too young to understand the implications behind the advertisements.While these ads may seem harmless and innocent, they are actually marketing highly unhealthy products. Corporations dump millions of dollars into child advertising, a fund that Jim Skinner, CEO of McDonald’s. calls â€Å"an investment. † According to McDonald’s nutrition facts the average happy meal contains 1,100 calories. The CDC reports that the recommended caloric intake by children up until age 8 should be 1,000 calories. Even if a child only has fast food once a day, they still surpass their recommended caloric intake in this one meal alone.When this is combined with the other food a child consumes, their caloric intake is closer to 2,000 calories. This is the recommended number for an adult. Even though the food is unhealthy, children are drawn in by the taste. According to Shanthy A. Bowman, PhD, and member of the U. S. D. A, â€Å"The fats, sugar, and salt in fast food draw kids like a magnet, largely because they appeal to a child's ‘primordial tastes,’ this taste triggers more eating later in the day. And, because fast food doesn't contain much fiber, kids don't feel full afterward – so they eat more later. So not only do kids get too many calories from eating fast food, it teaches them to eat more at an early age. Kids do not get the required nutrition from fast food, so they must get it from other meals. The nutritional value of fast food is so unhealthy that it sets kids down the hard road of obesity at an increased rate every year. The 1950’s be gan the industrialization of food. Now burgers, chicken, fries, and buns are all frozen upon arrival. Coke and milk shakes begin as syrup (Schlosser 20). At Taco Bell, food is not prepared but assembled (20). One may be so inclined to ask how this affects the nutritional value of the food.According to the McDonald’s nutrition page the ten-piece chicken McNuggets at McDonald’s come with 480 calories and 900 mg of sodium. A food analyzer noted that the Chicken McNuggets are more fattening due to the fact that they were once cooked in 90% beef tallow, or beef fat. (140). Since federal investigations, the chicken McNuggets are now cooked in oil, and use beef flavoring instead (140). However, many corporations continue to use this method. The newly introduced Angus Bacon ;amp; Cheese contains a whopping 800 calories, 2070 Mg of Sodium, and 39 grams of fat (McDonald’s Nutrition Page).These foods are filled with empty calories, meaning they contain high amounts of sodi um and sugars, and a low percent of the daily value in vitamins. The poor nutritional value in these meals has increased obesity all over the United States. What is even more shocking is the statistic regarding children. According to the CDC, â€Å"The percentage of children aged 6-11 years in the United States who were obese increased from 7% in 1980 to 20% in 2008. † This 13% increase shows roughly a half percent increase per year, over a 28 period. Today the United States population is close to 350,000,000 people.By these statistics, another 2 million people will become obese within the year. The percentage regarding teenagers is just as shocking. The CDC reports, â€Å"The percentage of adolescents aged 12-19 years who were obese increased from 5% to 18% over the same period. † This number is a true testament to the efforts of fast food corporations. Not only is this increase staggering, but through the marketing to children throughout the 80’s and into the present day, the influence is clear. Fast food appears innocent and warm on TV, even in the eyes of adults. The prevailing advantage to fast food is its convenience.For the most part, that’s really all they want you to see. The sad fact of it all is that these corporations really don’t care. They don’t care that their products create obesity, that they deceptively lure children or that they impede the lives of immigrant workers, often ruining them over a number of years. As long as the money is flowing, or over-flowing that is, change will not occur. It is very easy to put all this blame on the corporations, however it is important to consider the role that we as a society play as well. McDonald’s and all other fast food corporations alike can only exist because we purchase their products.They may be evil, and money hungry, but Americans are still buying. And as long as that continues to happen, fast food as an industry will continue to grow.Works Cited S chlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print. McNeal, James U. â€Å"From Savers to Spenders: How Children Became a Consumer Market. †Ã‚  Children as Consumers: Insights and Implications. Vol. 21. Lexington, MA: Lexington, 1987. 10-12. Print. Davis, Jeanie Lerche. â€Å"Fast Food Creates Fat Kids. †Ã‚  WebMD. WebMD, 5 Jan. 2004. Web. 13 May 2012. ;lt;http://www. webmd. om/parenting/news/20040105/fast-food-creates-fat-kids;gt;. â€Å"Ronald McDonald. †Ã‚  Wikipedia. Wikimedia Foundation, 05 Sept. 2012. Web. 13 May 2012. ;lt;http://en. wikipedia. org/wiki/Ronald_McDonald%20;gt;. Green, Martin. â€Å"Nutritional Value of McDonald's Food. †Ã‚  Livestrong. com. Livestrong, 8 Dec. 2010. Web. 13 May 2012. ;lt;http://www. livestrong. com/article/328385-nutritional-value-of-mcdonalds-food/;gt;. Maugh II, Thomas H. â€Å"Obese Kids Have Arteries as Thick as 45-year-olds'†Ã‚  Los Angeles Times . Los Angeles Times, 12 Nov. 2008. Web. 13 May 2012. ;lt;http://articles. latimes. com/2008/nov/12/science/sci-obesekids12;gt;.

Computer History essays

Computer History essays Computers and computer technology is something that has changed the way some people live, communicate and get their information. In the early beginning, computers were nothing like what we have today. One of the things that was used a very long time ago was just some string with beads on them that helped add and subtract. The name for this was the Abacus (Huxley 136). The Analytical Engine was pretty much a giant calculator built in 1812 by Charles Babbage and is considered the basis for the modern computer (Evans 37).Now days people use computers in many different ways. In most places like grocery stores, computers track the inventory by using bar coded and scanners, check the customers credit, and transfer funds electronically. There are also computers in cars that help regulate fuel flow and increase gas mileage. Scientific research use computers to solve complicated mathematical problems and build models that would be to expensive to build in real life. Computers are used in the military to encode or unscramble messages and to keep track of supplies (Microsoft Encarta).The way a computer works is complicated because it has many parts that work together in it(Evans 15). The physical computer and the stuff in it that makes it work is calledhardware. The hardware includes things like the memory, input devices like the mouse and keyboard, and output devices like the monitor and printer that let the computer present information to the user. Software is the programs that run the computer. It is used to perform a certain type of task (HC).The operating system is the software that makes the computer work. The most popular operating systems are Microsoft Windows and Macintosh. These to systems use a graphical user interface, also called GUI. The graphical user interface is a display that uses tiny pictures called icons to represent different commands. To start those commands, the user just has to click the picture with the mouse or...

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Herbs as you be wonder essays Rosemary does not lose its flavour by long cooking, as many other leaves unfortunately do. The fresh leaves have a more pure fragrance and are therefore preferred whenever available. Use rosemary for fish, meat (especially poultry), but also for vegetables. It is frequently recommended for potatoes and suitable for vegetables fried in olive oil (aubergines, zucchini, tomatoes), as commonly prepared in Mediterranean countries. In Italian cuisine, mutton is hardly ever cooked without rosemary, and broiled poultry wrapped in rosemary twigs is also very popular. A similar effect can be achieved by sprinkling rosemary leaves on the glowing charcoal during grilling (see also myrtle). Rosemary is one of those herbs that are more potent in the dried than in the fresh state (see thyme). Dried rosemary is among the most powerful herbal spices, and care must be taken not to overdose which may result in an disagreeable perfumed odour. In contrast, applying fresh rosemary allows for more of a light hand. Many cooks, especially those influences by Mediterranean cooking, consider fresh rosemary superior to the dried one in every case, and use fresh rosemary whenever available. Oil extract of Nettle herb obtained with virgin olive oil. Nettle oil (Oleum Urticae) have been used as restorative, anti-inflammatory skin and scalp treatment for hundreds years. The oil is an excellent treatment for hypersensitive or stressed skin and scalp as it helps reduce irritation, and reverse inflammatory reactions. Warm Nettle oil has been traditionally used as restorative anti-wrinkle facial mask for thin sensitive skin. It helps combat irritations, redness, itching, improve skin conditions in sensitive areas. Traditionally combined with Plantain oil and/or Burdock root oil to treat scalp problems and improve conditions of hair follicles. Combined with Saw Palmetto to help reduce hair loss and treat mens health conditions ...

Operations management Essay Example | Topics and Well Written Essays - 2500 words - 3

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The Invasion of Sicily Essay Example | Topics and Well Written Essays - 2000 words

The Invasion of Sicily - Essay Example The invasion of Sicily had been on the agenda ever since the Casablanca Conference of January 1943. The success of the "TORCH" landings in French North Africa the previous November was the incubus of Franklin D. Roosevelt's and Winston Churchill's plan for a seaborne assault as soon as the Axis had been defeated in Tunisia. "TORCH was the first major amphibious assault against the Axis, although, in the Pacific, the marines landed on Guadalcanal on Aug 7th. It had to be staged from Continental US, go almost 3000 miles, through U boat infested waters, land troops on hostile beaches, and then keep the sea lanes open for reinforcements"2. While "TORCH" had been mostly unopposed, Sicily, it was estimated, would be a more difficult conquest because the Italians would be then fighting on their home ground, buttressed by good German troops. That notwithstanding, the allies remained undaunted. A blend of the battle-hardened men of Eighth Army under Montgomery, the profusion of US war ammunition and other materials, and American troops of the Seventh Army under Patton were considered enough to overwhelm the island garrison and bring the war to mainland Italy. Amphibious ships and landing craft were the resource that defined Allied military strategy in 1943-4, and it took six months to assemble enough for the main component of HUSKY, an operation involving 150,000 men and 3,000 ships. The Allied invasion of Sicily also known as "Operation Husky" was a major World War II invasion. During the invasion, the Allies took Sicily from the Axis. The Allies were primarily from the American, British, and Canadian armies. The axis represented Italy and Nazi Germany. The invasion is often referred to as a grand scale airborne and amphibious exercise, supplemented with approximately six weeks of land combat. The invasion of Sicily, documented all over the world, was heralded by Canadian newspapers. The invasion is described as one that was easy with little fatalities3. The reader is encouraged with the impression of the "shock and awe" that Iraq was met by the United States and British forces in the 21st century. Clearly, one reading the tales of control and bravery would never guess that Sicily was seized with worthy resistance. Newspaper accounts regale the at home reader with the "spectacle" of British and Canadian forces entering Sicilian borders with some stubborn resistance, but the tone is one of confidence. Eisenhower himself states: "The enemy's losses in men and equipment since the commencement of the campaign had been enormous. Of his panzer divisions, the equivalent of five had been destroyed and a further six severely mauled. The equivalent of 20 infantry divisions had been eliminated and 12 more (including 3 crack parachute divisions) had been badly cut up. Three divisions were trapped in Brittany and another division was isolated in the Channel Islands. By 25 August the enemy had lost, in round numbers, 400,000 killed, wounded, or captured, of which total 200,000 were prisoners of war"4. While the newspapers report with pride, the accomplishments of the axis, the history books tell a different story. Tales of heroism and outstanding bravery were reported in Canada. Indeed, one officer who rallied his troops by stating "Never mind the Germans, they can't shoot straight!" was

Accounting and Bookkeeping Services Marketing Plan Essay Example for Free

Accounting and Bookkeeping Services Marketing Plan Essay Marketing Vision Sorcerers Accountant will fit the needs of transitional small businesses, dealing with the growing pains of leaving an owner-operator model to hiring employees and expanding. These clients will see that Sorcerers Accountant is competitively priced, both compared with the market and with the substitute option of hiring their own bookkeepers. Clients will see that Sorcerers Accountant is extremely flexible and scalable in a way that in-house bookkeepers cannot be. To move forward with this new business line, Sorcerers Accountant will make the bookkeeping services the core of its business and a source of leads for its additional accounting services, rather than the other way around. Over time, as this transition happens, the marketing plan will be revisited to see how these clients can be better used as a source for referrals and more business. See more: The Issues Concerning Identity Theft Essay Goals Sorcerers Accountants goals include Personal, Marketing, Business, and Client Satisfaction goals. They are: 1. Personal To reduce the time spent on the business by Max Greenwood to a more sustainable level over a few years and to achieve professional recognition 2. Marketing Generation of large numbers of leads and press mentions 3. Business Expand sales significantly over the next three years 4. Client Satisfaction To achieve a high level of very satisfied clients Purpose Sorcerers Accountant seeks to provide a full suite of tax and management accounting services for small businesses in Chicago, Illinois, allowing business owners to not only save money over in-house accounting and ensure their compliance with tax laws, but to make valuable management decisions from their numbers. Picture When clients come to Sorcerers Accountant, the frustration of dealing with in-house bookkeepers and low-quality providers will recede. Clients will be given the time to have all of their questions answered and valuable accounting and systems advice will be given even in the initial meetings. The client will quickly understand that Sorcerers Accountant will scale their services to meet the clients needs and can add to those services as the clients needs change. They will understand that they are not entering into an onerous contract and that the cost of getting started is low. The client will be delighted the first time they receive a thank you card and small gift when theyve made their budgeted numbers for the quarter. At this point it will truly sink in that Sorcerers Accountant has their bookkeeping and accounting needs covered and that they can put away any worry that this area will be a weak link in their business. Gap Dashboard Weekly measurements of key metrics will be averaged for each month and entered in the Gap Dashboard. Personal goals will be tracked by Max Greenwood directly to make sure he is moving towards both professional recognition and a sustainable work/life balance. Marketing goals will be tracked by the CRM system and business goals will be tracked by QuickBooks. Client satisfaction numbers will be derived from the survey providers database. Whether numbers are met or not, the news will be shared on a monthly basis with the entire staff, with congratulations and discussion as to what is going right as well as a look at what is going wrong and how it can be rectified. These reports will be shared in full with the bookkeeping program manager and partially with the bookkeepers. Ideal Customer The ideal customer for Sorcerers Accountant is an owner of a very small business. Having launched within the last few years, the customer has just hired his first employee. The bookkeeping work (accounts payable and receivable, payroll, bank reconciliations, tax preparation) that the owner did for the first few years is taking more and more time and is holding him back from working on sales, marketing, and strategy for the business. The new employee has been hired to handle more of the technical work of the business, not to do bookkeeping. However, when considering the type of bookkeeping help he can afford, the customer realizes that a ten-hour-a-week employee would most likely be a student or low-skills worker who would require a great deal of training. The customer is put off by the idea of spending a great deal of time training such an individual, who may leave within a year (or even less) due to school schedule changes or finding a full-time job. He realizes that keeping the books correctly is important work, but because he understands his own value to the business, his knows his time is better spent elsewhere. He might then begin to search for professional bookkeeping options that can offer just a low-level of support by doing his own research and asking other business owners he knows. Market Description The small business accounting market consists of virtually every small business in the United States. As businesses grow larger than one person sole proprietorships, they generally require expert help with at least their tax preparation, and often with additional bookkeeping and accounting services. Even many non-employer sole proprietorships will use accounting help at some point. While some small businesses hire bookkeepers or CFOs directly, many successfully outsource these types of services. The market for Sorcerers Accountant is small businesses in the city limits of Chicago. This will represent approximately 85,000 businesses in 2010. This market can be subdivided into three groups: Non-employer firms: Without employees, these firms do not have many of the concerns of larger businesses. However, the owners must be vigilant to protect their own tax liability and sort out how their personal and business tax returns intersect. These firms are generally buyers of QuickBooks services and tax preparation services. As they grow, this group becomes ripe for outsourced bookkeeping services before they can hire a full-time in-house bookkeeper. Very small businesses: Defined for our purposes as businesses with 2-10 employees. Made up of businesses that are designed to stay small and those which are growing through a phase, these businesses require payroll services, bookkeeping, and tax preparation. They are concerned about losing control, but can generally be convinced of using outsourced accounting and bookkeeping with cost analysis. With the stakes higher, these businesses can make greater use of management accounting services, especially as most cannot afford a dedicated CFO. Many do not need a full-time bookkeeper, but can made due with part-time help, which limits their hiring options. Other small businesses: Defined for our purposes as businesses with 11 to 99 employees. Many of these businesses will have some in-house financial management and bookkeeping help. However, they may be able to save money by outsourcing these services as they are not generally core to what the business seeks to do. These businesses may be comfortable with their situation as a cash producer for their owners or intent on g rowing or positioning themselves for sale. Remarkable Difference Sorcerers Accountant offers the flexibility and low rates of an in-house bookkeeping employee, while providing all of the training, oversight, and deep knowledge of a Certified Public Accountant. Differentiators Sorcerers Accountant will achieve a competitive edge among Chicago bookkeeping services due to its combination of CPA oversight with lower-level, inexpensive labor to solve the specific problems of small business owners. Clients will receive the advantage of having a CPA review their books and propose additional advice when appropriate, while not paying much more than they would to hire their own part-time bookkeeper. This is not an inimitable competitive edge, but the market in Chicago is significantly large enough to allow for the success of Sorcerers Accountant with this strategy. Large firms ignore the small business market because they are better positioned to serve larger businesses. They are unlikely to imitate this strategy as they will find it difficult to convince small businesses that they can offer services which are affordable to them.